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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 2) Conversion Rates. 1) Traffic.

Metrics 305
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 267
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year. If the data is proven, why in the world isn’t everyone doing this? Here are the metrics: Program ratio = program expenses / total expenses. So instead, they don’t share anything.

Metrics 101
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. Getting clean, accurate data makes for clean, accurate KPIs, and setting yourself up for future success!

Metrics 98
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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

Rate 52
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement.

Analytics 169
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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . 11 metrics to evaluate your end-of-year fundraising campaign . Total revenue.