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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. GA4 tracks user interactions as Events.

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Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking

NonProfit PRO

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

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Let Data Drive Your Decisions

Bloomerang

Fortunately, data can help you make good decisions during uncertain times. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. To be successful despite uncertainty, you must let data drive your decisions.

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The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

By Stephanie Wallace , Marketing Specialist, Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As a nonprofit organization, securing funding is essential to fulfilling your mission and driving meaningful change in your community.

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits.

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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . This is where UTM s come in.

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