Nonprofit Tech for Good

JUNE 22, 2021

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Teamwork makes the dream work, so set aside time early on to get internal alignment on your fundraising strategies.

Action 292

Action Fundraising Nonprofit Gift 292

Nonprofit Tech for Good

FEBRUARY 14, 2019

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 2) Identify your target audience.

Facebook 236

Facebook Fundraising ROI Virginia 236

Qgiv

OCTOBER 17, 2023

Artificial intelligence (AI) can help busy fundraisers reduce time spent on administrative tasks, brainstorm new fundraising ideas, help with appeal writing, and more! This automated security measure has resulted in a 97% drop in card testing on Qgiv forms. Qgiv has also joined the Fundraising.AI

Fundraising 59

Fundraising Press Test Industry 59

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

Fundraising 82

Fundraising America United States Track 82

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach. How AI for Nonprofits Works.

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Course Fundraising Analysis Mail 130

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

Tips 258

Tips Online Management Help 258

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Now, get more granular and identify a secondary conversion.

Analytics 52

Analytics Google Fundraising Track 52

sgEngage

MARCH 14, 2023

As a nonprofit fundraiser, you’ve probably asked yourself whether artificial intelligence fits into your engagement strategy. Available in a research preview, it has quickly gained popularity for its ease of use and conversational interface. I focused on donor engagement and fundraising messaging capabilities for this experiment.

Tools 72

Tools Fundraising Donor Exercise 72

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Volunteer Hub

JANUARY 3, 2022

Facebook Live has become a go-to fundraising tool for many nonprofit organizations raising money amid COVID-19. Over the past few years, Facebook has added several new features to their social media platform that can greatly benefit nonprofits in both recruiting volunteers and promoting fundraising opportunities.

Facebook 95

Facebook Tools Fundraising Stream 95

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 285

Donor Track Campaign Facebook 285

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Org 81

Org Raise Tools Help 81

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 94

Online Fundraising Benchmark Adwords 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors. It requires having the right data and acting on it.

Campaign 113

Campaign Fundraising Adobe Test 113

Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give.

Donor 285

Donor Giving Method Nonprofit 285

Global Giving

APRIL 4, 2019

The cost per dollar raised for a fundraising campaign, and its evolution throughout one campaign and across different campaigns—this will give you hints about what works the best in your campaigns. It will reveal giving patterns that can help inform your future fundraising efforts. Gathering data at regular times (e.g.

Conversation 52

Conversation Data Fundraising Hints 52

The Storytelling Non-profit

JUNE 5, 2022

As non-profit organizations we write and send lots of fundraising letters or appeals every year. These fundraising efforts with your donors are key for your non-profit goals. HOW TO WRITE YOUR BEST FUNDRAISING LETTER By following these 8 key steps: 1. Write as if you’re having a conversation 5. Sometimes it's difficult.

Fundraising 67

Fundraising Advice Conversation Profit 67

Classy

JULY 30, 2021

26 Email Subject Lines for Your Fundraising Campaign . Here are some subject lines you can incorporate in your fundraising campaign to make it more effective. Drive urgency through your email subject line based on your campaign’s fundraising activity. Emphasize the Cause. Your gift to [organization name]. Be Thankful.

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Sample email Campaign Fundraising 121

Bloomerang

AUGUST 25, 2021

This means it can sometimes seem like we’re making very little progress on our development goals as we head into fall fundraising. However, there are a few things that you can do this summer that will make a big difference for fall fundraising. If you’re thinking about testing out a new vendor, summer is also a great time to do that.

Fundraising 122

Fundraising Test Relationship Review 122

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Ideas Donation Online Strategy 111

sgEngage

MARCH 8, 2024

The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 79

Benchmark Blackbaud Report Online 79

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Personalize donor outreach. Enable recurring donations.

Donation 110

Donation Strategy Nonprofit Gift 110

sgEngage

AUGUST 22, 2023

These tools are designed to be conversational in nature, so you can workshop and build upon each prompt until you have a first draft to make your own. Step Two: Test out these messages with a social media post. Nobody knows your supporters like you do. A strong message is great but must be tailored to the right audience.

Fundraising 70

Fundraising Generation Education Feeds 70

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. As fundraisers, we’re always looking for the next big thing that can raise more money, achieve our fundraising goals, and change the world for the better.

Mobile 52

Mobile Question Data Help 52

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. 7 Fundraising Actions Taken by Successful Nonprofits. Teamwork makes the dream work, so set aside time early on to get internal alignment on your fundraising strategies.

Action 106

Action Difference Fundraising Nonprofit 106

Nonprofit Tech for Good

APRIL 23, 2023

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. AI as a writing tool can make you even more efficient and give you time to do other things like plan great fundraising campaigns. At the dog park.

Content 352

Content Calendar Language Social Media 352

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Connection Cafe

OCTOBER 20, 2014

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

Rate 55

Rate Conversation email Fundraising 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? Voice Assistants As A Fundraising Channel.

Voice 72

Voice Activities Active Activism 72

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

Fundraising 98

Fundraising Gift Rate email 98

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

Digital 89

Digital Donor Work Calendar 89

Neon CRM

MAY 1, 2023

That concept doesn’t really work because it strips the humanity out of fundraising. All the steps that you take in moves management fundraising are dependent on a close personal connection. During their conversation, Donna says something like this: “I’m not familiar with your organization but I really support your cause.

Management 52

Management Fundraising Library Gift 52

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. The longer keyword targets your audience more precisely, leading to better engagement and conversion. Search Engine Optimization.

Action 259

Action Practice Tips Seattle 259

Classy

JULY 14, 2021

The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. 13 Virtual Fundraising Event Takeaways from Four Marketing Professionals.

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Virtual Professional Marketing Fundraising 105

Classy

JUNE 10, 2021

This week, our 2021 virtual nonprofit conference, the Collaborative: Virtual Sessions , opened with a conversation around trading perfectionism for an opportunity to show up as our authentic selves. Unique Fundraising Tips From the Collaborative. Fundraising Tip: Build a Practice of Imperfection. Download Your Free Report.

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Virtual Collaboration Professional Tips 97