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Have You Tested These 5 Assumptions Lately?

NonProfit PRO

Testing is about the most basic best practice we have in direct marketing. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. It’s how we measure what works and what doesn’t. Logic and common sense do not apply. Except when they do.

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Moore Launches Dynamic Creative Optimization Solution for Hyper-Personalized Fundraising

NonProfit PRO

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

Personal 169
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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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How to Test and Optimize Your Online Donation Form

DonorPerfect

Testing your online donation form Read More » The post How to Test and Optimize Your Online Donation Form appeared first on Nonprofit Technology & Fundraising Blogs. Even though 94% of nonprofits accept online donations, simply having a form on your website isn’t sufficient.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

Earn a Certificate in Social Media Marketing & Fundraising! Our new Certificate in Social Media Marketing & Fundraising program fundamentals of social media marketing and fundraising for your nonprofit.

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Tests: Website imagery

M+R

This is Part Three of our 60 Tests in 60 Minutes series! We’ve been sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% We’d love to hear from you!

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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