Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Knock Out Animal Fighting YouTube Contest??? That way can recoup the $ spent and justify time spent. youtube video views Get original contest ??? High engagement contest ???

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Are they paid, full-time, part-time? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. At the same time though, you’ve got to like people.

Social Media 189

Social Media Foundation Examples Media 189

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Being able to accept, process, and track bids in real time is essential for success with any auction.

Virtual 69

Virtual Build Stream Software 69

Everyaction

JANUARY 18, 2018

By the way, with EveryAction Development, you can plan, implement, and track all direct mail and efforts, and monitor ROI. Suggestion: If you really want to maximize the number of people who purchase swag, have a contest. Over time, this engagement wins them over. You can read more about that here.

Donor 81

Donor Mail Laptop Contest 81

Whole Whale

SEPTEMBER 22, 2020

The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time. You have a captive audience, that at this point has already invested some time and their email to your cause. Forward to a friend.

Ideas 98

Ideas Donor Work Online 98

Care2

JUNE 5, 2010

What’s the ROI of Online Voting and Fundraising Contests? Beth Kanter has a terrific post about evaluating nonprofit commitment and investment in sponsored fundraising contests. Is it really worth all that time and energy for a slim chance to win $50K? This decline was driven by a drop in the average gift size.

Fundraising 57

Fundraising Contest Boston Sponsor 57

CauseVox

JUNE 9, 2021

Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. This is a great way to add urgency to the day, and remind people that it’s the perfect time to give. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

See3

MAY 28, 2007

One way to get people to create content for you is through contests. A common form of contest among companies is the “create a commercial&# contest. Among organizations, contests may seem like a short-cut to get compelling content, and cheaply. The current Heinz contest is a great example.

Contest 40

Contest Generation Content YouTube 40

CauseVox

MAY 3, 2021

And while many aspects translate seamlessly, one of the questions we hear time and time again is: “How do I get sponsors for my virtual event?”. However you can still have a strong ROI thanks to the lower expenses. Now it’s time to get to the good stuff: what types of benefits can you offer to your sponsors?

Sponsor 52

Sponsor Virtual Fundraising Benefit 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Now say that five times fast! They use social media to achieve goals of increased transparency and increased donations of blood, time, and money. They spend time reading other posts by the blogger to help make this decision. Key points: Relationship building lays groundwork for future campaigns to raise time, money, and blood.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at?

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 25, 2008

The first $50,000 fundraising contest I won for the Sharing Foundation was the Yahoo/Network for Good Charity Badge contest in 2007. (We That was the title of a session by Mark Rovner and Katya Andresen at the NTC in New Orleans that I really, really wanted to attend, but was presenting at the same time. The Wired Wealthy.

Slideshare 50

Slideshare Slides NTC Badge 50

NTEN

NOVEMBER 3, 2008

It may be easy for big groups, with photogenic interests -- like the National Wildlife Federation's Wildlife Habitat program or The Nature Conservancy's nature picture contest -- to use something like Flickr, but you're too small? Those are all "How-to" links, by the way, but) if you're short on time, here are 50 Web2.0

Technology 36

Technology ROI Flickr Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". The importance of monitoring in real time and demonstrating what's working through active listening and continually taking the temperature. Simplified ROI Process: It sort reads like logic model to me.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

SEPTEMBER 9, 2019

This led to acquisition tactics like iPad giveaway contests, buying lists and hiding unsubscribe buttons and practices of “email blasts”. While these practices grew the size of lists, they created an explosion of email and over time an increasing number of complaints. Balancing the Yang: 3 Tactics to Keep Your Supporters Engaged.

email 36

email Build Articulate Campaign 36

See3

FEBRUARY 5, 2008

Marc Andreessen, the founder of Netscape, Ning and an internet thinker (and billionaire), wrote a post today on his blog called Inaugurating the New York Times Deathwatch. He shows vividly how the New York Times business has eroded, how their ad revenues are way down, circulation is down, etc. Sulzberger, Jr. 11 Feb 2008 Michael P.

New York 40

New York Time Ning Internet 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. We’ll go round-robin style to find out how you should spend your time, whether you have 10 minutes, 30 minutes, or 60 minutes a day to devote to social media.

Comment 97

Comment Artist Social Media Hype 97

See3

JANUARY 15, 2008

Nonprofit organizations are encouraged to submit their videos to the contest, hosted on DoGooderTV , the video sharing platform for nonprofits. The theme of this year’s contest is From the Ground Up: Using Technology to Engage Constituents and Make the World a Better Place. million times on YouTube. net www.dogooder.tv

Award 40

Award Video San Francisco Contest 40

See3

MAY 1, 2007

It’s a big topic, but notice how much time she spent on web video! Unfortunately, Katrin neglected to mention DoGooderTV, but we know that next time she will give DoGooderTV, which hosted the NTEN – See3 Nonprofit Video Contest , a big plug. You can watch the video here. Case Soup: Nonprofit Video Secrets Revealed!

Tech 40

Tech Contest FAQ NTEN 40

See3

MARCH 27, 2008

It was amazing how many there were, sometimes even two at the same time. But I have seen groups use LinkedIn to form committees that do fundraising, to have people volunteer time from an in-kind standpoint, etc. The first was about ROI. ROI” as the title of a session. I went to several Web 2.0 I attended two of them.

NTEN 45

NTEN Web Case Study Stumbleupon 45

See3

NOVEMBER 28, 2007

Many of you have already seen this video called A Vision of Students Today , added to YouTube over a month ago and now the 94th most discussed video of all time on YouTube with over 6,000 comments. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Marketing 40

Marketing YouTube FAQ Student 40

NonProfit Hub

SEPTEMBER 23, 2015

An endurance runner looks at his mile times. In this case, the line from A to Z zigs and zags a few extra times. When your budget is tight, return on investment (ROI) is of the utmost importance. You have to know if where, when and how you are spending your time and resources is actually paying off. 3) Average Gift Size.

Metrics 28

Metrics Track Organization Evaluation 28

See3

AUGUST 6, 2007

I have been writing a long time about how advertising is changing, how you the fundraiser or the marketer must adopt the new paradigm that entertains, shows instead of tells, and meets people in their communities with content that interests them — and allows them to contribute to the conversation. And that is for a different post.

FAQ 40

FAQ Newsletter Copyright Contest 40

See3

MARCH 3, 2008

Today they got this letter: YouTube Broadcast Yourself™ Thank you for taking the time to submit your application to the YouTube Nonprofit program. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

YouTube 40

YouTube Broadcast Organization FAQ 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

I truly believe that being present in an open, giving, and transparent way in spaces where your supporters are already spending their time will lead to a stronger loyalty to your mission. Given the horrible economic circumstances, why concentrate any time on social media at all if other proven methods - like email - have higher ROI?

Social Network 52

Social Network Site Network Disaster 52

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The only cost, as with many social campaigns, was staff time.

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The only cost, as with many social campaigns, was staff time.

YouTube 41

YouTube Generation Video Social Media 41

See3

DECEMBER 19, 2007

I am very excited that David Pogue , my favorite New York Times technology columnist, is the keynote speaker. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

NTC 40

NTC FAQ New York NTEN 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Although it is a slow time of year and the busy fundraising season is still several months away, there's been lots of activity in the social fundraising judging by these roundups of links from Peter Deitz and Tom Watson (not to mention all the items tagged in the nptech tag stream ). More coverage in the blogosphere and beyond here.

Nptech 50

Nptech Social Fundraising Plugin 50

See3

MAY 21, 2007

Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? It is, of course, nice to get some recognition for one’s work. Case Soup: Nonprofit Video Secrets Revealed!

Technology 40

Technology FAQ Newsletter NTC 40

See3

NOVEMBER 26, 2007

The People Speak also demonstrates the UN Foundation’s dedication to online video, featuring video throughout the web site, running video contests , and inviting supporters to capture and submit their own stories. Where and how should we focus our energies to get the most ROI from our video production resources?

Video 40

Video Campaign Chad Contest 40

See3

NOVEMBER 21, 2007

So, for example, I go to Blockbuster’s site and Facebook knows this and next time I am on Facebook I am getting Blockbuster promotions. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

Phase 40

Phase Web Articulate FAQ 40

See3

FEBRUARY 25, 2008

on Condoleezza February 07, 2008 3:40 PM Justin Rood Reports: The State Department is defeating terrorism one “strong, engaging&# online video at a time. a handful of videos created by the team and posted to YouTube have been viewed about 200 times. on Obama ,” has been viewed an estimated 100 million times. I Got a Crush.

Game 40

Game Video Web YouTube 40

Tech Soup

MAY 12, 2011

A more recent and timely example is EpicChange 's Mother's Day fundraising campaign. Twitter is often thought of as the social media tool of choice for nonprofits hoping to garner votes for grant contests such as the Chase Giving and Pepsi Refresh Challenges.

Social Media 66

Social Media Twitter Media Social 66

See3

JANUARY 17, 2008

If you are not thinking about how to plan and staff your online strategy — which is becoming more lucrative AND more time consuming every day — you need to be. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Job 40

Job Marketing Online Influence 40

Care2

FEBRUARY 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How many people were involved with LWB on the contest? Sometimes more! How many approx.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How many people were involved with LWB on the contest? Sometimes more! How many approx.

Causes 38

Causes Facebook Challenge Social Media 38