Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Think about what metrics you will use.

Data 101

Data Metrics Measure Goal 101

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In today’s world, success is measured by more than just clicks and open rates. Do you know what your most effective marketing channel is? Are you tagging your content, products and events?

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169

Create Strategy Associations Registration 169

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Start measuring, and reporting. Keep measuring.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Nonprofit Tech for Good

AUGUST 6, 2023

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. 4) Messaging Effective messaging in a nonprofit’s year-end fundraising campaign should be inspiring. Define your metrics of success. However, this is not a universal rule.

Practice 240

Practice Fundraising Guide Channel 240

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 57

Storytelling Digital Integration Blended 57

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Consider how much you should raise to effectively help your mission while keeping your budget in mind. .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

Facebook 236

Facebook Fundraising ROI Virginia 236

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Media Cause

JULY 14, 2023

However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. This will inform more effective strategies and build trust with your audiences.

Project 52

Project Digital Marketing Impact 52

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . A quick reminder: email opens are tracked by tiny image pixels embedded in the content. Read time: 3 minutes. What’s happening? What happens next?

Rate 122

Rate email Open Change 122

Nonprofit Tech for Good

AUGUST 21, 2021

By Mor­ée Lambeth , Lead Content Creator + Writer, Water.org. This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly. We want to make it safe, accessible, and cost-effective. Today, a $5 donation will empower one person with lasting access to safe water.

Difference 328

Difference Donor Community Profit 328

Association Analytics

FEBRUARY 14, 2022

In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Of course, they are valuable assets, but data is, too.

Analytics 169

Analytics Language Associations Case Study 169

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

NOVEMBER 9, 2023

Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Here are a couple key metrics: Donations : Have your donations increased? Their branding is simple yet effective.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. ChatGPT can’t generate effective emails on its own. Not all prompts are created equal though.

Examples 83

Examples email Communication Language 83

Qgiv

JUNE 8, 2021

A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. All three metrics dropped slightly from 2019 to 2020.

Report 52

Report Project Effective Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

I learned about measurement from Katie Delahaye Paine, who is the leading expert in measuring communications strategies. Why else would everyone call her The Queen of Metrics! Part 3: How To Measure the Effectiveness of Your Efforts. Part 4: How To Measure Engagement. Part 5: How To Budget for Measurement.

Measure 50

Measure eBook Chart Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Care2

AUGUST 31, 2015

Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns. Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.

Content 28

Content Effective Metrics Analytics 28

Forum One

JANUARY 30, 2024

This innovative project offers comprehensive data on 36 metrics for all 435 U.S. The implementation employed a headless architecture with a Contentful back-end, React front-end, and interactive maps featuring Carto. congressional districts, empowering policymakers to make informed decisions.

Award 72

Award Captivate Celebrate Voice 72

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Engagement with content. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. But where to start? Well Katie calls that HITS = How Idiots Track Success.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. Dashboard design is more than simply clarifying outcomes and key metrics. While technical topics such data and measurement processes emerged, so did a lot culture change issues.

Design 99

Design Marketing Metrics Measure 99

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot.

ROI 52

ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Best practices for effective use of common social media tools: Facebook and Twitter.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96