The Fundraising Authority

JANUARY 2, 2021

This inevitably leads to people falling off the list as they are forgotten. Ask Your Donors When was the last time you called your donors (or met them, or e-mailed them) to thank them for their support, and asked them who else you should be calling? Volunteers Do you have people who volunteer with your organization?

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Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 341

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. You have two donors.

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Nonprofit Tech for Good

APRIL 10, 2021

Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets. It seems likely that social distancing will linger well into the fall, which means you’ll need to make a few simple modifications so people can gather safely.

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Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. It depends.

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Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

Get Fully Funded

NOVEMBER 11, 2021

But what a lot of people are expecting (really, hoping) is that after a while, we’ll go back to normal. Just about every nonprofit made major changes in 2020. Like a balloon that you inflate and let the air escape from, your nonprofit isn’t going to look the same after. People changed, too. No kidding! Not so fast.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them. And not just any people!

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Donor Strategy Nonprofit Phone 98

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. There are quite a few different nonprofit event management software options your organization can use to make your event as seamless as possible.

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Bloomerang

DECEMBER 13, 2021

People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

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Tips Fundraising Pledge Mail 119

Bloomerang

AUGUST 7, 2023

In a dynamic energy vortex people swoop in and out, depending on what pulls them toward your center. A New Nonprofit Donor Paradigm How about categorizing gifts as: First time Habitual Thoughtful Passionate Today we’ll look at the first two; we’ll cover the latter two in Part 2. What donor paradigm do you use at your nonprofit?

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Get Fully Funded

FEBRUARY 1, 2022

There’s nothing more exciting than making the decision to start a nonprofit! But first, you need to build a solid foundation so your nonprofit will thrive, not struggle. Seriously, about half of all new nonprofits don’t make it through the first year or so. Everyone starts a nonprofit to make a difference. Feed people?

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sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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email Communication Effective Fundraising 80

Neon CRM

MAY 16, 2024

Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Share How Your Donor Made a Difference One of the top reasons donors stop supporting a nonprofit is because they don’t understand their gift’s impact. Donors are motivated by helping other people.

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Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year. The average online gift in 2018 was $96.40

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Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current. It’s true that Web 2.0

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Donation Practice Mail Newsletter 223

Saleforce Nonprofit

MARCH 23, 2022

PFLAG is the first and largest national chapter-based organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents and families, and allies. With Salesforce, PFLAG was able to use technology to become a more efficient and effective nonprofit organization. Learn more about Nonprofit Cloud.

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Bloomerang

DECEMBER 13, 2022

There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. People give.

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Bloomerang

JULY 21, 2021

Before starting a nonprofit organization, you should understand that the 501(c)(3) designation is just that: a tax designation. Here are the tactical steps you must take to starting a nonprofit. . Here are the tactical steps you must take to starting a nonprofit. . This form can be completed by mail, phone, fax, or online.

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Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

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Linkedin Profile Professional Tips 211

Greater Giving

JULY 18, 2023

However, it can be easy to get lost if you don’t know which information is helpful to your nonprofit. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Communication preferences: Know which channels donors prefer being contacted on.

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Data Donor History Demographics 98

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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email Communication Effective Fundraising 72

Allegiance Group

MAY 20, 2024

Our latest Philanthropic Pulse Survey results, released in April, outline how nonprofits performed quarter-by-quarter in 2023. We’ll also discuss what these behaviors mean for nonprofits and share some key takeaways you can use to position yourself for growth and sustainability this year.

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Trend Donor Guide Fundraising 52

Bloomerang

SEPTEMBER 17, 2021

Giving Tuesday is the first Tuesday after Thanksgiving, and it has become to the nonprofit sector what Black Friday is to the commercial sector. Namely, there is a huge increase in public interest and the number of donations made to nonprofits compared to an average day. How can your nonprofit make the most of Giving Tuesday?

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The NonProfit Times

MAY 23, 2024

The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. “You

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. You can drive people to your website, but you can’t force them to give.

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Social Media Donor Media Social 353

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). There are so many options for social media platforms now, but don’t feel like your nonprofit needs to do all of them. People give to people” is a phrase we use all the time in fundraising.

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Social Media Share Media Social 52

Bloomerang

JUNE 7, 2022

In this guide, we’ll cover what your nonprofit needs to know about writing an effective annual appeal letter and share other ways you can engage with donors to raise more funds to support your mission. This will make it easier for people to scan your letter and quickly digest what they need to know. . We’ll review: .

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Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Certain nonprofits lend themselves well to specific topics. This can also be a great reason to make initial contact with an organization that you could partner with for other things in the future. A nonprofit’s volunteers are a great source for this type of collaboration.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. A few weeks ago, I wrote an article called Prospect. Stewardship can NOT be an Afterthought!

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Qgiv

AUGUST 13, 2021

Here at Qgiv we celebrate nonprofits seven days a week. On August 17, 1894, the Tariff Act was signed into law, which included exemptions for nonprofit organizations. Today, we observe August 17 as National Nonprofit Day to acknowledge the positive impact that nonprofit organizations have on our local communities and around the world.

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Bloomerang

JULY 24, 2023

One of the most pervasive problems in the nonprofit sector is getting your board to be more engaged , and more specifically, to increase board fundraising. The objections shared usually involve board members not wanting to ask people they know for money. They can also apply to Google for Nonprofits for a suite of free resources.

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Money Fundraising Reddit Grant 87

OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters.

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Marketing Guide Fundraising Nonprofit 52