The 5 Rules of Successful Annual Appeal Fundraising Letters
The Fundraising Authority
SEPTEMBER 22, 2022
The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). This means that when you’re writing your letter, you’re “preaching to the choir.”
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