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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

This type of industry cross-pollination is going to make defining the future workforce very different.” Future success depends on aligning with rapid developments in technology across the marketplace, or industry 4.0. Everyone on your team will not become a believer overnight. Don’t limit creativity to the management team.

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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. Involve the marketing team in strategic decision-making. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. Scan the Landscape Internal collaboration is important, but it is only the beginning.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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10 Reasons to Attend the Collaborative: Virtual Sessions

Classy

This is a guest post written by event planner Alexa Steevens on the Classy events team. The Collaborative: Virtual Sessions , hosted by Classy , is an online conference designed exclusively for nonprofit and social sector professionals. 10 Reasons to Attend the Collaborative: Virtual Sessions. Data trends. Virtual events.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public. Look outward.

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