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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. 7% send their email newsletters via BCC.

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

It’s a good idea to combine standalone tournament marketing emails with your regular campaigns to maximize visibility and minimize spamming supporters’ inboxes. Golf for Good With GolfStatus GolfStatus works with nonprofits and charities of all types and sizes to launch or level up their golf fundraisers. Email campaigns.

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Many nonprofits worry about “spamming” their supporters with constant requests for donations. 9 Modern Nonprofit Fundraising Methods.

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What Google’s New Email Rules Mean For Your Nonprofit Organization

Care2

Big changes are coming for charities and nonprofits that engage in email marketing! Google has announced that that “bulk senders” will need to authenticate their emails, stay under a reported spam threshold, as well as provide an unsubscribe option when communicating with individuals on their lists. What is a bulk sender?

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Clueless Charity PR

Robert Weiner

First, the message is spam. I have no connection to, and have never heard of, the charity or its PR firm. What's special about a charity raising money for families in need at the holidays? While these are certainly laudable goals, I had a strong negative reaction. Second, is this news? Why would any media outlet pick this up?

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The number of new donors giving to charity declined by 7.3% billion USD to charity. 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). million) due to spam filters ( EveryAction ).

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. It’s primarily intended to prevent spam email ads from commercial entities, but nonprofits are not exempt. About the Author Sharon Cody Sharon Cody, J.D.

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