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Going Viral: Creative Social Media Campaigns to Inspire Museums

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With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

It’s 2019, and a whole lot is changing in the museum and nonprofit world. Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. That’s not to mention how strained museums already are in terms of resources.

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How to Get Your Visitors to Post About Your Arts and Cultural Organization

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According to The Art Newspaper’s annual survey in 2021, visits to the world’s 100 most-visited museums plummeted by 77% in 2020 due to the coronavirus pandemic. Plan a treasure hunt with clues offered via social media channels. . . Photo Credit: Devon Rose Turner, Natural History Museum, London. . Selfie stations .

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Being Open and Personal – Joining the Museum Trends of 2015

Connection Cafe

Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! So when AAM and Blackbaud hosted Trends Watch 2015: Using Open Data and Personalization at Museums with Elizabeth Merritt , Michael Edson , and Stephen Watson , attending it was a definite no-brainer!

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Unraveling the Threads App for Fundraisers

sgEngage

A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage. Just be sure you are stewarding them to this new platform by announcing it on your other social channels, in your e-newsletter, and with a call-out on your website.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? What other museums do they follow/enjoy visiting? Effective communication involves being agile, responsive, and brave when it comes to trying out new media, trends, and delivery. The purpose of a brand is a reason for the brand to exist beyond making money. Where are they located?

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Indianapolis Museum of Art: Transparency

Beth's Blog: How Nonprofits Can Use Social Media

This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. According to the web site, the goal is to seek to quantify and report out on areas of activity of general interest to museum studies specialists, colleagues, and patrons.