Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Let them be activists for your organization and your cause. Unless you study Facebook, Twitter, Pinterest.

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Social Media Training Train Media 274

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet.

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Social Media Media Avatar Organization 213

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Mobile: m.nature.org. What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. Are you tracking Return on Investment (ROI), and how?

Social Media 203

Social Media Conservancy Interview Media 203

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. As a nonprofit organization, email marketing should be one of your top priorities.

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email Marketing Spam Rate 84

Nonprofit Tech for Good

FEBRUARY 8, 2012

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Create a YouTube Channel/Google Account.

Social Media 259

Social Media Social Media Tech 259

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Are you tracking Return on Investment (ROI), and how?

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.

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Blackberry Tools Media Management 211

Allegiance Group

NOVEMBER 2, 2023

An online website isn’t just an advertisement for your organization. Wouldn’t your organization rather spend a little extra money on a website if it means finding more donors and volunteers? When done correctly, an organization’s website should have a high ROI and lasting impression.

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Websites Calendar Registration Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Are you tracking Return on Investment (ROI), and how? Title: CEO.

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Social Media Interview Examples Media 247

Nonprofits Source

FEBRUARY 24, 2023

Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Once you have a target audience in mind, start putting your ideas into action and building a strong digital presence for your organization. Create customer personas.

Map 52

Map Digital Business Marketing 52

Kindful

AUGUST 17, 2021

Digital technology is making it increasingly easy for boards and volunteers to engage with and support their organizations. Thanks to mobile-optimized websites and online donation pages, making donations via a computer or smartphone is quick and seamless. In fact, giving through mobile apps is their preferred method for giving.

Digital 62

Digital Fundraising Synchronous Empowerment 62

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. The webinar also touches upon mobile communications and fundraising and how it affects nonprofit’s use of social media. This will for sure help our organization!

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Social Media Strategy Media NPO 181

Nonprofit Tech for Good

NOVEMBER 28, 2011

However, as I travel the country this year giving trainings on social and mobile media to nonprofits of all sizes, I’m somewhat flummoxed that the No. Social media is no longer new, and the Mobile Web is rapidly upon us… now. Be insistent and firm that your nonprofit needs to embrace social and mobile media.

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Social Media Media Social Stats 236

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.

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Social Media Media Ning Social 232

Achieve

JANUARY 18, 2023

With ample planning, virtual nonprofit events can give your organization the momentum it needs to grow its revenue and reach. Virtual nonprofit events have fewer overhead costs and can save your organization a lot of money in the long run, boosting your overall ROI. to organize and manage your fundraising operations.

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Virtual Fundraising Nonprofit Hosting 97

Nonprofit Tech for Good

JULY 28, 2010

I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). At the same time I created the Nonprofit Organizations YouTube Channel.

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Social Network Community Network Myspace 191

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . Channel preference (social media vs. email). Common segments include: Location . Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. You can find the complete PEW report here.

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Google Search email Time 97

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. WWF Mobile.

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Social Media Media Management Social 234

Bloomerang

JUNE 14, 2021

To adapt and thrive, says Solis, businesses and organizations must take a more profound and humanistic approach to transformation. His prescience was proved right when t he organizations that had worked on their digital communications pre-pandemic did more than survive; they thrived. How was the ROI? . AC = After COVID.

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Digital Strategy Nonprofit Phase 121

Connection Cafe

NOVEMBER 7, 2013

In a major study of more than 800 Canadian donors that we at hjc recently completed with Blackbaud , Edge Research , and Sea Change Strategies , two big trends stood out: mobile fundraising and crowdfunding. The increase in use of mobile devices has led us to a place where mobile fundraising can no longer be ignored.

Generation 35

Generation Mobile Trend Giving 35

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

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Practice Online Fundraising Nonprofit 341

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Their job is to create, edit, repurpose, identify content across all our channels. We help guide it." Sometimes before they ask.

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Story Platform Build Organization 90

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. With customizable analytics dashboards , nonprofits can build beautiful charts and graphs of their digital, fundraising, advocacy, and organizing data to paint a better picture of their work. #9. Recruit supporters & take contributions on mobile.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

BoardAssist

JUNE 27, 2017

As mobile phone use continues to surge, texting is becoming an increasingly relevant tool for nonprofits. Mobile phone subscriptions worldwide were at 4.01 A recent study shows that, for every 1000 email subscribers, nonprofit organizations have 13 mobile subscribers. Mobile has simply become too big to ignore.

Giving 49

Giving Libya Demographics Adopt 49

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Data analytics is important because it allows organizations to more effectively and efficiently reach their goals.

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Analytics Org Adwords Metrics 52

Care2

DECEMBER 28, 2010

Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites. You don't have to translate your whole site, but be strategic about what content mobile browsers want, and what you want mobile browsers to see. Organizations must test appeals to determine which messaging works best. And not apps.

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Game Strategy Change Advocacy 75

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

.orgSource

DECEMBER 11, 2023

We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. Increased ROI Advantages: Improved customer acquisition and retention. billion this year.

Tech 221

Tech Gartner Online Platform 221

NTEN

JULY 19, 2012

Referencing the Millennial Donor Report , when it comes to trusting a nonprofit organization, the factors that influence Millennials, are relationship driven - based on personal connections to the leadership, or the organization. An equal number (55%) of Millennials are accessing the Internet via mobile device as they are a computer.

Relationship 61

Relationship Generation Build Mobile 61

Everyaction

APRIL 23, 2018

Because software programs are a strategic investment on behalf of the entire organization, it is important that staff in all departments are trained and able to put all of your CRM's features to use. What works really well for one organization may completely fail when tried by another nonprofit.

Effective 40

Effective Test Social Media Offline 40

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. Offers accountability. But what does a fundraising strategy look like in practice?

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Strategy Develop Fundraising Nonprofit 106

Qgiv

DECEMBER 15, 2021

It makes sense that animal organizations are the second most popular type of organization people want to support—right behind youth and family causes, and tied with medical research organizations. That doesn’t mean that raising funds for your animal organization is easy! Using Storytelling in Your Appeal .

Raise 52

Raise Money Donation Practice 52

Tech Soup

FEBRUARY 5, 2013

If you have the right data and you know how to use it, your organization can be unstoppable. In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives.

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Data Social Colorado Mail 62

Qgiv

JUNE 24, 2021

After all, every dollar your organization takes in goes to support your mission! While you don’t need to do everything on this list to have a successful fundraiser, picking and choosing the ideas that work best for you will lead your organization to your most successful event ever! Ways to Promote a Fundraiser. You’ll get $40.00

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Fundraising Press Social Media Sponsor 59

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). How leadership and management are discussed, and how organizations and institutions must operate, needs to change. Where is your organization today?

Technology 44

Technology Leadership Offline Demographics 44