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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Session duration (how long did people stay on your site?). Traffic source (how did people find your site?

Metrics 75
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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 105
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How Your Nonprofit CRM Can Support Marketing Efforts

Nonprofits Source

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. Make your ask in the way they want to be approached.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

This will help to communicate freshness to site visitors and demonstrate that your business is eager to connect with its community. As you share content on social media , track metrics like reposts and total impressions. The post 3 Channels to Use to Effectively Market Your Small Business appeared first on Nonprofits Source.

Channel 52
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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? What actions do you want visitors to take on your site?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. As for choosing new recruitment channels, start with the ones your target audience prefers. Collaborate creatively.