sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Nonprofit Tech for Good

DECEMBER 6, 2019

While their benefits are unmatched, it’s not uncommon for fundraisers, volunteers, and nonprofit professionals to find the task of organizing and executing a golf fundraiser to be especially daunting, but it doesn’t have to be. 3) Promote the event intentionally and across all digital channels.

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Practice Tips Fundraising Sponsor 246

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Analysis Nonprofit Audience 52

Nonprofits Source

SEPTEMBER 27, 2023

Nonprofit Animals hold a special place in our hearts, which is why it’s so important for your nonprofit to protect and advocate for their well-being. However, running a successful animal-related nonprofit goes beyond compassion alone. In this guide, we’ll provide four tips for marketing your animal-related nonprofit.

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Marketing Tips Influence Nonprofit 52

EveryAction

JULY 31, 2023

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits.

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Gift Guide Calendar Philanthropy 201

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

Nonprofits Source

JUNE 29, 2023

Silent auctions are popular nonprofit fundraising events for several reasons. Leverage Multiple Communication Channels Using audience preferences as a starting point, you’ll need to launch a multi-channel marketing campaign. It’s best to diversify your silent auction promotion across the following channels: Website.

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Marketing Tips Channel Audience 52

Neon CRM

MAY 16, 2024

Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022.

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Donor Chicago Gift Children 95

Greater Giving

DECEMBER 12, 2023

In the rapidly evolving landscape of nonprofit organizations, the ability to harness data for informed decision-making is more critical than ever. These resources can serve as quick references and reinforce what they’ve learned during training sessions. That’s where customer relationship management (CRM) comes in.

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Training Train Team Data 52

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe.

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Fund Donor Strategy Search 52

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Support Donor Community Retention 52

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. having your marketing team launch a new campaign and explore a different communication channel).

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Analytics Data Giving Metrics 52

Neon CRM

NOVEMBER 30, 2023

It’s incredibly important for nonprofits to tell stories about their organization and the people they serve. Storytelling for nonprofits is an avenue to connect with donors and help them relate to your work. What is Nonprofit Storytelling? Stories are powerful.

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Storytelling Guide Nonprofit Story 52

Bloomerang

AUGUST 31, 2022

Nonprofit storytelling refers to a specific way of communication that organizations use to personalize their mission. Let’s just be honest right up front: in the case of many nonprofits, the staff is small and the time is limited. How can storytelling improve your nonprofit’s communication strategy?

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Storytelling Guide Structure Audience 115

3rd Sector Labs

AUGUST 15, 2014

I refer to this report fairly often because the summary points are such good reminders to all of us in the nonprofit sector (I’m interpreting a bit to use nonprofit terminology): Focus on your best donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel.

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Digital Data Marketing Org 138

DipJar

FEBRUARY 2, 2023

As a nonprofit professional, you want to see your organization grow from year to year. For most nonprofits, it helps to go back to the starting point: your fundraising appeal. Target the right communication channels. Do donors prefer giving by mail, phone, or online? Target the right communication channels.

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Fundraising Channel Files Data 52

Bloomerang

MAY 31, 2022

You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? Although every nonprofit is unique, there are several factors that every fundraising strategy should include to be successful. With that, let’s get started. Why you should create a fundraising strategy.

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Strategy Develop Fundraising Nonprofit 105

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Digital Practice Donor Strategy 52

DNL OmniMedia

JULY 14, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Your nonprofit needs to collect donations, message donors, host events, manage volunteers, and much, more more. Juggling all of these tasks is where nonprofit database software comes in. It can help make data-driven decisions.

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Database Software Template Nonprofit 52

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine.

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Fun Resource Stats Wikipedia 236

Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. ×

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Donor Build Demographics New York City 52

Nonprofit Tech for Good

JUNE 17, 2010

Just for your reference, here is the Authentification Form: And here’s how the warning message appears on the Nonprofit Organizations Facebook Page: According to Facebook, there are the three ways I can authenticate the Nonprofit Organizations Facebook Page. My DIOSA Communications e-mail address is attached to the Page].

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

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Analytics Org Adwords Metrics 52

Qgiv

SEPTEMBER 14, 2022

However, for many nonprofit organizations, virtual fundraising will continue to be a part of their fundraising strategy for years to come. Among these fundraising events, auctions have become a popular option for nonprofits to pursue hosting in a hybrid format. The key to hosting a successful auction is a successful marketing plan.

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Hosting Virtual Nonprofit Registration 52

Qgiv

APRIL 15, 2024

Sustainability is one of the key concerns in the fundraising world, and it’s important for your nonprofit to identify ways to find additional funding so you can continue supporting your community for a long time. The benefits of legacy giving For nonprofits There are quite a few benefits for nonprofits receiving legacy gifts.

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Guide Giving Gift Donor 52

Bloomerang

OCTOBER 25, 2021

The most successful nonprofits don’t rest on their laurels. . If you’re not “ all signs point to go ,” it’s time to take a look at what your team is doing and how you’re faring based on the metrics that matter most to your nonprofit. The number of people your nonprofit serves has stayed the same or decreased. Ask yourself: .

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Artist Nonprofit Arts America 59

Get Fully Funded

SEPTEMBER 27, 2023

In peer-to-peer fundraising, nonprofits essentially ask their volunteers and supporters to reach out to their individual networks to raise money on their behalf. This can be referred to as social proof, or the idea that if people who trust you see you publicly supporting a cause, they’ll be more motivated to follow your lead.

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Results Strategy Fundraising Nebraska 52

Achieve

JANUARY 27, 2023

To your nonprofit, every donor counts. These five steps will guide you in developing a successful recurring giving program for your nonprofit: Leverage your CRM. Keep track of information such as demographics, giving habits, and previous interactions with your nonprofit to maintain and optimize online donor engagement.

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Program Giving Gift Mail 52

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. For example, many nonprofits responded to the pandemic by shifting programs online, hosting virtual fundraisers, and having socially-distanced events. Appealing to Younger Donors. Revisit Your Corporate Partnerships.

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Trend Campaign Fundraising Mobile 98

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

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Fun Resource Audio Stats 276

3rd Sector Labs

MAY 14, 2014

Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. As a helpful reference, please visit our Donor Data Management Dictionary. . Learn more.

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Analytics Data Fundraising Database 170

NetWits

DECEMBER 2, 2010

Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)

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email Marketing Mail Metrics 149

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. The successful implementation of social media for your nonprofit requires forethought and planning. Make sure they are the right ones.

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Social Media Media Avatar Organization 217

Get Fully Funded

OCTOBER 21, 2021

Online fundraising allows your nonprofit to earn donations from a wide audience, growing your network and raising more for your cause. Today, most modern nonprofits engage in at least limited online fundraising to engage supporters even while following social distancing guidelines. Applying to Fundraise Online. Legal Requirements.

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Course Online Fundraising Law 64

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit. What is donor stewardship?

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Relationship Donor Build Tips 97

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

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Gift Raise Guide Relationship 101