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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Upwork, LinkedIn, Indeed, and a host of other sites offer a variety of talent solutions. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. We all know this, right?

Trend 221
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Thought leadership is a strategy that seems tailor-made for associations.

YouTube 221
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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. What kind of digital touchpoints did you incorporate into your development strategies? These are all great adaptive strategies, but now what? . Pillar #1—No Longer Optional: Your Nonprofit Digital Strategy in 2021 and Beyond.

Digital 121
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Beyond Survival: Post-Disruption Nonprofit Culture Strategy

Bloomerang

This nonprofit culture strategy post is part 3 in a 3-part series. Let’s move now to the third and final pillar: nonprofit culture strategy. . Pillar #3—No More Othering: Your Nonprofit Culture Strategy in 2021 and Beyond. How do you work on a strategy of building a culture that not only promotes goodness but also does no harm?

Culture 114
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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them.

Content 130
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Commit to a manageable social media strategy. Consider Twitter polls or Q&A sessions or surveys.

Strategy 142
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4 Strategies to Increase Donor Loyalty

Bloomerang

Yet too many nonprofits still don’t prioritize donor retention strategies. . I’ve long advocated for adding “wows ” to your donor relationship-building strategy, so this finding particularly struck me. Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels.

Donor 141