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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. It gives brands authenticity, authority, and a dose of highly contagious excitement. Why dive into subjects that are off my beaten path of discovery? For one compelling reason. That’s the beauty of thought leadership.

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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

It is super important to understand where your donors are coming from and how you could be acquiring more! With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? .

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Understand Your Audience.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content. Vary your post length.

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LinkedIn: Step It Up

Connection Cafe

Author: Cheryl Black. ” From Eve Mayer Orsburn, aka @LinkedInQueen , that’s my favorite quote for why LinkedIn matters. The fact that LinkedIn’s 100 million members have an average household income of $110,000 isn’t the only reason to have a presence on the site. It’s easy. And you’d be right!

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How to Leverage Content to Scale Your Next Event

AccelEvents

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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