Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

DipJar

JANUARY 23, 2023

From increasing donors’ impact to forming valuable corporate partnerships, you can open up the door for greater community outcomes just by promoting matching donations. They often match at a dollar-for-dollar rate, doubling the original donation. Let’s dive in! What Is Donation Matching? What Is Donation Matching?

Donation 52

Donation Impact Guide Ratio 52

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships. 876/2,000 =.438]

Retention 59

Retention Rate Donor Mail 59

Nonprofit Tech for Good

MAY 16, 2024

Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. And it leads to more donations and a greater impact. This unlocks new efficiency, effectiveness, and impact. Embrace AI and make a real impact in fundraising! It suggests the best channels to ask for donations.

Donation 130

Donation Data Fundraising Analytics 130

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years.

Retention 86

Retention Donor Guide Rate 86

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Follow up on a different marketing channel, such as social media.

Gift 100

Gift Raise Guide Relationship 100

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. acronym to guide your team through setting the right objectives for your fundraiser.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. to submit tax-deductible gifts.

Guide 110

Guide Giving Nonprofit Metrics 110

Qgiv

APRIL 9, 2024

Learn how your organization can take full advantage of social media in this guide! When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. This streamlined process can lead to higher conversion rates and increased donations. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Additionally, it’s a good idea to provide suggestions for donation amounts along with impact labels, so visitors know what their gift does for your nonprofit. Bounce rate.

WordPress 52

WordPress Content Strategy Create 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Thought leadership helps bring your audience on a journey of shared understanding and insights, in order to drive toward impactful solutions. Do any of your members have their own channel? For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. Demonstrate impact Specificity is key in demonstrating impact to donors.

Map 52

Map Donor Guide Newsletter 52

DNL OmniMedia

DECEMBER 15, 2020

In this guide, we’re going to focus on one of those outlets in particular: email. In general, the open rate for nonprofit emails ranges from 15-18%. While we know that it’s significantly more beneficial to retain a donor than acquire a new one, we also know that the first-time donor retention rate is less than 20%.

email 52

email Guide Marketing Online 52

Bloomerang

MAY 15, 2024

Your best board members are like a treasure trove of expertise—guiding decision-making, fueling innovation, and opening doors to resources and networks that would otherwise remain out of reach. Appreciate them and make sure they know they’re making an impact. Use your existing channels to reach people already connected to your cause.

Nashville 80

Nashville Fun Celebrate Leadership 80

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Social media.

Digital 75

Digital Marketing Donor Channel 75

Get Fully Funded

JANUARY 24, 2024

Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance. To prove to them that they do, write fundraising emails that demonstrate each donor’s personal impact.

Relationship 59

Relationship email Donor Wisconsin 59

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Until next time, keep making a difference and watch your impact grow! Listen to this episode. Listen to this episode.

Podcast 90

Podcast Fundraising Storytelling Culture 90

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Attach each donation with its direct impact. If you allow your donor to understand how their money is being spent, it brings the impact full circle.

Mail 52

Mail Integration Digital Strategy 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Key takeaways.

Digital 130

Digital Advocacy Fundraising Channel 130

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics.

Game 52

Game Marketing Change Tips 52

Get Fully Funded

MAY 9, 2022

Just focus on your audience—donors— and how successful your platform or channel is at eliciting the desired response—donations. What improvements would make a significant impact? Social media: Go through all your social media channels as a prospective donor. Is it engaging? Are you quickly asked for your email address?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

Tools 361

Tools Fundraising Analytics Analysis 361

Qgiv

JULY 6, 2022

Create a multi-channel marketing strategy. When you’re reaching out, it’s best to use a multi-channel approach to get maximum engagement from your donors. Throughout your giving day, keep your donors updated on your fundraising progress via immediate communication channels like social media, email, and text messaging.

Hosting 52

Hosting Giving Guide Kentucky 52

CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Is it best to create a monetary goal or one based on impact metrics? How has COVID impacted your organization? Download your #GivingTuesday planning guide.

Guide 73

Guide Giving Campaign Social Media 73

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. In this guide, we’ll review proven tips for creating more inspirational calls to action, including: . You can use A/B testing to determine the best way to design them and the most impactful language to use. .

Action 64

Action Guide Language Test 64

Cloud 4 Good

AUGUST 4, 2022

News & World Report’s Best Colleges Guide, making it one of the most improved institutions among top tier public universities in America. This is made possible by a custom content block developed by Marketing Cloud to help guide email builders in associating the proper subscription channel with each email being sent.

Massachusetts 90

Massachusetts University Communication Marketing 90

Nonprofits Source

JANUARY 23, 2023

They offer services tailored to nonprofits, such as: Eligibility confirmation and account activation Keyword research and ad creation Account reactivation Getting Attention’s guide to Google Grants agencies explains, “Many nonprofits turn to general marketing professionals to help set up, develop, and maintain their Google Ad campaigns.

Grant 52

Grant Google Management Guide 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Be conscious of the fact that there are many paths they can take.

Fund 52

Fund Donor Strategy Search 52

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Consider sending: An “Impact Update.” What channels did you use last year? What’s your renewal rate? We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! By segment?

Free 88

Free Fundraising Mail Nonprofit 88

sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI.

Retention 96

Retention Communication Donor Strategy 96

Double the Donation

MARCH 31, 2021

The impact of workplace giving isn’t limited to companies, however. So if you’re part of a nonprofit organization and you’re wondering why you should care about workplace giving strategies, this guide is a great place to start. Workplace giving can have a huge impact on society as a whole, benefiting nonprofits all over the globe.

Companies 52

Companies Guide Giving Nonprofit 52

Neon CRM

AUGUST 11, 2023

Other data will help you personalize your donors’ future experiences, like: The program or fund they supported Their donation amount Which channel inspired their gift (did they give by email? But there’s a catch: Collecting extra data is useful, but adding additional fields to your donation form will decrease your conversion rates.

Retention 98

Retention Donor Gift Template 98

Pamela Grow

OCTOBER 30, 2023

In this guide, we’ll explore how you can to leverage this data and grow your monthly giving program: Determine your objectives. having your marketing team launch a new campaign and explore a different communication channel). This data should tell you whether your efforts are having a positive impact or need to be adjusted.

Analytics 52

Analytics Data Giving Metrics 52

Get Fully Funded

JANUARY 24, 2024

In this guide, we’ll go over three innovative ways to use QR codes to boost your fundraising. Giving impact labels. Suggesting giving amounts can feel arbitrary, so ground those amounts with tangible outcomes through impact labels. Bounce rate. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Nonprofits Source

JUNE 22, 2017

By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Digital channels have made it affordable for brands to communicate their message to a broad audience. My most valuable digital channel for this campaign.

Digital 111

Digital Marketing Guide Chapter 111