Trending Sources

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

Nature Conservancy Instagram Contest and Other Examples

Beth's Blog: How Nonprofits Can Use Social Media

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt.

Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips

Beth's Blog: How Nonprofits Can Use Social Media

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach.

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

Facebook is Great, but Does it Really Work for Fundraising?


That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. By comparison only 70% of small businesses use Facebook as part of their online strategy.

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7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. For example, let’s say someone shares a blog post by clicking a Like Button.

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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How to Hack Facebook Interests Lists for Content Marketing

John Haydon

A little know, but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of pages (or people) that Facebook users can create and access from their sidebar (shown below). This is where Facebook Graph Search comes in handy.

[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

Facebook: In February 2006, WITNESS first social media tool was the launch of its YouTube Channel. WITNESS currently utilizes the following social media tools: YouTube, Twitter, Facebook, Flickr and “Video for Change” (blog). Organization: WITNESS.

How to Add The Facebook Page Call-To-Action Button to Your Page

John Haydon

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. How to Add the Facebook Call-To-Action Button to Your Page.

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

16 New Rules for Facebook Marketing Success

John Haydon

The world of Facebook marketing has drastically changed over the past year. Every single day, businesses are creating Facebook pages to reach the same people you’re trying to reach. And if they use Facebook ads, reaching your fans is almost guaranteed.

How To Spruce Up Your Facebook Page In Less Than 15 Minutes

John Haydon

Let’s say your nonprofit has an event next week, and you expect lots of people to visit your Facebook Page. You expect that lots of people will visit your Facebook page because: People will search for information about your organisation after hearing about your event.

Five Online Strategy Tips to Manage Data Across Mulitple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Commenting on the posts in other aligned partner’s Facebook pages. Content Engagement Facebook

Six Ways Nonprofits Can Benefit from Facebook Hashtags

John Haydon

By now you’ve heard that Facebook Hashtags have been rolled out to many users. For example, a hashtag for. How to create a Facebook Hashtag. Creating a Facebook Hashtag is as simple as typing a “#” in front of any word or phrase (no spaces).

17 Ways to Resuscitate a Fading Facebook Page

John Haydon

If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone. Promote Your Page in Emails - Hopefully you haven’t been neglecting your email list in addition to your Facebook Page. Think Hashtag chats but on Facebook.

Using Facebook Timeline to Market your Nonprofit


Mark Zuckerberg stopped bathing in money the other week long enough to show the world how you can make your organ donation status a Facebook Timeline Life Event. Wondering how you can market your charity through Facebook timeline?

Five Online Strategy Tips to Manage Data Across Multiple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

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[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising


—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.

Five Ways To Seize Momentum on Facebook

John Haydon

Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next. Before June they had a Facebook Page which looked decent, but lacked any real growth or engagement. Facebook engagement marketing momentum Strategy

How To Get More ROI from Facebook Boosted Posts

John Haydon

Getting Started with Facebook Boosted Posts [step-by-step guide]. 5 Tips for Boosting Facebook Posts [BOOST method]. Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook doesn’t sell engagement.

How Networked Nonprofit Use Facebook SMARTly

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization.

Facebook Changes for Organization Pages: Focus On Results

Beth's Blog: How Nonprofits Can Use Social Media

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook


After Hours Posting Timing is important for a communications channel like Facebook. According to a recent study , posts outside of business hours and posts at the end of the week actually increase Facebook engagement.

Likes on Facebook Are Not A Victory: Results Are!

Beth's Blog: How Nonprofits Can Use Social Media

MomsRising is one of the best living examples of a nonprofit born as Networked Nonprofit , a simple, agile, and transparent organization that work more like a network than a single isolated institution. And, they do not count “likes” on Facebook as victory.

Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates

Beth's Blog: How Nonprofits Can Use Social Media

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. Changed Environment: Facebook Becomes The Internet.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement.

Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

By 2018, social media will be one of the most important channels for nonprofits, according to a study conducted by Forrester. By building a target audience based on their email list, they were able to engage specifically with the Facebook followers who were already hand raisers.

How Networked Nonprofits Use Facebook

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook. This year, Alan invited me to present a webinar for participants in the Marcus Institute Digital Education for the Arts on how Networked Nonprofits use Facebook. So, I shared with participants how I discovered relevant examples.

New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. How Your Nonprofit Can Benefit from the New Facebook from Event360.

7 ways Facebook’s Subscribe Button can be a nonprofit game-changer

John Haydon

Up until now there has been no way for the leaders within your nonprofit to join discussions about your cause on Facebook, unless they were willing to compromise their privacy. But now with the Subscribe Button , Facebook users can opt-in to their public updates without being her friend.

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Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Beth's Blog: How Nonprofits Can Use Social Media

the Humane Society of United States reached 1 million fans on its Facebook Page. Facebook alone doesn’t do get an engaged crowd that takes action. ” Further, Carie is a master of capturing data and reflecting on what works and what doesn’t – channel by channel.

5 Examples of Organizations Who Were Tactful or Tacky on 9/11


Yesterday many organizations chose to post images and messages about 9/11 to their website, social media channels like Facebook and Twitter. Ok so the Red Cross maybe promoting themselves in this Facebook post, but that’s ok they were a key responder.

Social Media 101 TweetChat: Facebook

Tech Soup Blog

TechSoup kicked off its Social Media Mondays in May , designed to accompany the launch of the Nonprofit Social Media 101 wiki , with a discussion on using Facebook for nonprofits. What practices work best for nonprofits on Facebook? What information is best to share on Facebook?

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Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

Beth's Blog: How Nonprofits Can Use Social Media

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born.

Is Facebook an Effective Volunteer Management Tool?


By Chris Bernard, Idealware It’s easy to get the impression that everyone is on Facebook these days, and maintaining a presence on the site is increasingly expected of organizations interested in engaging constituents. It seems like a logical assumption that Facebook should also be a good way to attract volunteers—but is that true? First, find out if the people you want to reach are even using Facebook, or if they’re using something else.