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The Fundamentals of Email Marketing for Nonprofits

Charity Village

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. Original Broadcast Date: November 17, 2022. Join Bryna […].

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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

Donor Giving Summaries. Consider archiving gifts older than five years to your data warehouse and generating summaries of prior giving via the warehouse. This also can support the computation of more advanced or selective summaries that are easily supported in the NPSP Customizable Rollups tool. Cross Channel Analytics.

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professionals

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Nonprofit Email Marketing: The Ultimate Guide for Online Engagement

DNL OmniMedia

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

He’s a master of what it takes to move folks toward the actions you’d like them to take, and I’m hoping this summary will help you talk with your boss and board and figure out how you can use the tools they want you to use to your advantage. Some pages, channels, and topics convert at much higher rates than others.

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Make sure that it’s visually appealing and provides a summary of your nonprofit’s mission. Additionally, it’s a good idea to provide suggestions for donation amounts along with impact labels, so visitors know what their gift does for your nonprofit. Events page. Traffic sources. Bounce rate.

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Major Donors: How to Attract (and Keep) Them

CauseVox

On average, gifts from major donors make up the bulk of a nonprofit’s fundraising revenue each year. Smaller organizations may consider $500 a major gift, while larger nonprofits may start at a $1,000 mark. Donors want to know the impact of their gifts. People give to people – not to email machines.

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7 Ways to Get More Out of Your Online Fundraising Platform

Qgiv

Give donors the choice to make ongoing gifts. When you make your online donation form recurring gift-friendly, be sure to modify gift amounts to reflect that they’re for recurring gifts. Chances are, recurring gifts will be smaller in size, but they make up for that with the frequency with which they’re given.