Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 85

Retention Donor Guide Rate 85

Association Analytics

JULY 28, 2021

Today’s digital world offers tons of channels to share your content, which is great. This will ultimately save you time and money, and provide members with more value that leads to increased engagement and retention. But it also means tons of content for you to produce and tons of sources to track.

Content 169

Content Data Strategy Retention 169

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Care2

MAY 11, 2023

The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. The results from over 1000 nonprofit organizations across the globe are almost here! Are you ready to see how your organization compares?

Digital 36

Digital Report Benchmark Retention 36

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 117

Digital Strategy Nonprofit Phase 117

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

Benchmark 81

Benchmark Digital Report Learning 81

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

Mail 52

Mail Relationship Digital Donor 52

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

Action 339

Action Donation Mobile Social Media 339

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

Track 52

Track Digital Marketing Analytics 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 The messages are more tangible.

Mail 52

Mail Fundraising Nonprofit Channel 52

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

Digital 52

Digital Fundraising Social Media Grant 52

Volunteer Hub

JANUARY 2, 2022

Social media channels (such as Facebook, Twitter, LinkedIn, Instagram). Paid media (examples: digital banners, commercials, pay-per-click advertising). As you can see, the events of 2020 and 2021 have forced many nonprofits to leverage online platforms and digital strategies to recruit and retain volunteers. Email campaigns.

Technique 121

Technique Volunteer Online Social Media 121

Saleforce Nonprofit

AUGUST 17, 2021

Now that Slack is part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform, here’s how together we’re creating the digital headquarters for a success-from-anywhere world across the education, nonprofit, and philanthropic sectors. They used Slack to streamline communications across the U.S.

Collaboration 120

Collaboration Communication Student Canada 120

Saleforce Nonprofit

APRIL 6, 2022

Through CRM platforms , data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. Evolution or Revolution?

Change 75

Change Marketing Fundraising Stream 75

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. This isn’t a huge surprise given that most people live very digital lives. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Neon CRM

JUNE 23, 2023

Capitalize on those feelings of goodwill by making sure you have a donor retention plan for GivingTuesday donors. A good retention strategy can keep those generous donors engaged with your organization year-round. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community.

Statistics 98

Statistics Fundraising United States Global 98

Bloomerang

NOVEMBER 15, 2023

Incorporate flexibility, recognition, a clear path for impact, and a foundational focus on retention into your program from the outset. Plan for the future But let’s remember an essential piece of the puzzle: retention starts the moment a volunteer hears about your opportunity. Personalization plays a critical role in retention.

Arts 60

Arts Volunteer Retention Skills 60

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. How do you put emotion into data?

Life 221

Life Digital Data Skills 221

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention.

Action 73

Action Report Practice Fundraising 73

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. This will ultimately save you time and money, and provide members with more value that leads to increased engagement and retention. Start by tagging and classifying content across your association’s digital assets.

Taxonomy 169

Taxonomy Content Data Strategy 169

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign.

Lesson 59

Lesson Fundraising Digital Test 59

Get Fully Funded

JUNE 14, 2023

Consider your communication channels. Consider which types of communications result in higher engagement and which channels these communications take place through. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Social media. Implement donor segmentation.

Communication 59

Communication Personal Donor Nonprofit 59

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. And it’s a big loss! MASS EMAIL.

America 105

America Digital Audience Channel 105

Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. Some giving options your nonprofit can consider are: Recurring giving Digital wallets Mobile donations Matching gifts Giving apps Crowdfunding platforms And more! Be authentic. Make data-driven decisions.

Trend 52

Trend Raise Tools Tips 52

Whole Whale

DECEMBER 8, 2020

The most common is through the Google For Nonprofit YouTube program which allows nonprofit channels to integrate donation links into cards, end-screens, and Channel links. Once a channel is approved as a nonprofit, links may be added through cards and end screen call-to-actions. Channel link to donate.

YouTube 98

YouTube Money Raise United Kingdom 98

Saleforce Nonprofit

JANUARY 19, 2022

Retention of online donors is low in the sector. However, retention requires communication. The change from paper to digital has meant that nonprofits depend heavily on platforms with embedded payment. Want to learn more about how to set yourself up for digital fundraising growth? Did you find these tips helpful?

Support 98

Support Online Conservancy Test 98

Qgiv

OCTOBER 9, 2023

Digital programs. A digital program is an advertising campaign from the business on behalf of your nonprofit. Just adding an employee giving program can increase employee retention! Use more than one marketing channel You don’t have to limit your cause marketing campaign to just one marketing channel.

Causes 52

Causes Marketing Impact Guide 52

DipJar

AUGUST 6, 2021

Volunteer Retention. Post your volunteer opportunities on several different channels, from social media to your website to email newsletters. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. Volunteer retention is the last piece of your volunteer administration puzzle.

Volunteer 98

Volunteer Program Management Retention 98

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Why are so many nonprofits utilizing email in their overall digital strategies ? Retention Campaigns. Donor retention is an ongoing challenge for nonprofit professionals. Donation Campaigns.

email 52

email Guide Marketing Online 52

Candid

AUGUST 2, 2022

Your digital fundraiser needs a concrete fundraising plan to attract as many donors as possible. Use multiple communication channels to get the word out about your fundraiser. Donors value human connection, so expressing gratitude through personal communication will help boost donor retention and establish a reliable revenue stream. .

Lesson 116

Lesson Learning Nonprofit Paypal 116

Get Fully Funded

OCTOBER 7, 2021

Focus on volunteer retention. Advocacy campaigns are known for approaching potential supporters through multiple methods, including door-to-door knocking campaigns, street canvassing efforts, and digital advocacy. Focus on volunteer retention. Volunteer retention is an ongoing process. Direct mail.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. Many continue to use the same tactics for in-person fundraising and events, neglecting new opportunities to drive more value with the digital assets and data captured in the virtual setting.

Virtual 62

Virtual Donor Fundraising Retention 62

sgEngage

NOVEMBER 15, 2022

Retention should be your key focus no matter what challenges your organization is facing. It’s tempting to eliminate direct mail in favor of a more budget-friendly, digital-first approach. Invest in IRL communications like postcards to all your constituents while leveling up your digital game with videos and consistent messaging.

Build 68

Build Strategy Blackbaud Philanthropy 68