Media Cause

JULY 14, 2023

Factors to Consider When designing digital marketing projects that aim to create a meaningful impact and promote equity, consider the following factors: Target Audience: Identify your target audience(s) and gain a deep understanding of their needs and interests. Meet them where they are. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Nonprofit Tech for Good

APRIL 23, 2019

Platforms typically have numerous integrated features, the ability add features by purchasing add-ons, and the ability to design new features by using a developer toolkit. 2) Built and Designed for Nonprofits. A big partner implies resources and stability, but it also comes with bureaucracy and more channels to work through.

Metrics 261

Metrics Nonprofit Profile Platform 261

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content? I can’t facilitate peer learning groups, design/write curriculum, or coach unless I’ve had the experience myself).

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Bloomerang

DECEMBER 4, 2023

Each episode is packed with insights , strategies, and real-life experiences designed to help you flourish in your fundraising endeavors. Unlocking Donor Engagement: Designing Tiny Habits That Increase Fundraising Success With Juni Felix What the Fundraising Struggling to establish strong relationships or sustain donor support?

Podcast 94

Podcast Fundraising Storytelling Culture 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Media Cause

FEBRUARY 16, 2024

If you continue to communicate, when the crisis clears, audiences will have heard from and connected with your nonprofit, and your marketing teams will have information available to measure and make better-informed decisions moving forward. As a designer, I can attest that organizations need real experts to communicate with their audiences.

Benefit 64

Benefit Marketing Change Time 64

EveryAction

AUGUST 3, 2023

Often, organizations set their giving levels by identifying what they already consider a major donor; setting specific, measurable, attainable, realistic, and time-bound (SMART) goals for how they would like to grow their major donors; and setting parameters from there.

Strategy 177

Strategy Giving Fundraising Gift 177

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

Map 52

Map Digital Business Marketing 52

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Channels for Collection Utilize a mix of channels to reach a broad audience. This might involve setting up a database or a designated section on your organization’s internal server.

Story 104

Story Guide Support Analysis 104

Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels. Another client said “Our Klout score is terrible.

Channel 70

Channel Tips Advice Photo 70

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

I’ll be sharing my best tips and secrets for designing and delivering training for nonprofit professionals that get results. And, if you are attending NTEN’s Nonprofit Technology in March, join me, John Kenyon, Andrea Barry, and Cindy Leonard for a session on designing effective technology training.

Instructional Design 111

Instructional Design Instruction Instructional Training 111

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Digital 130

Digital Advocacy Fundraising Channel 130

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Nonprofit Tech for Good

DECEMBER 6, 2019

Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each. 3) Promote the event intentionally and across all digital channels. GolfStatus.org is designed specifically to streamline and upgrade the quality of your outing while also saving you tons of time.

Practice 244

Practice Tips Fundraising Sponsor 244

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more. Market forces.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Nonprofits Source

FEBRUARY 22, 2024

Don’t despair—WordPress is well-known for its intuitive and user-friendly interface, making it well-suited for those unfamiliar with web design. Regardless of how familiar you are with WordPress or web design, you’re sure to gain valuable insights with these top tips. Keep an eye on the following metrics for your site: Web traffic.

WordPress 52

WordPress Content Strategy Create 52

Neon CRM

NOVEMBER 15, 2023

Innovate, Innovate, Innovate One of the biggest challenges in direct mail donor acquisition is designing visually appealing fundraising materials that are attention-grabbing. In addition to creating a beautiful piece of direct mail, the copy on it should complement the design and be persuasive in a way that resonates with your donors.

Mail 52

Mail Campaign Donor Tips 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. 4) Design your creative.

Facebook 226

Facebook Fundraising ROI Virginia 226

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Measuring inputs and outputs Calculating ROI and other relevant metrics requires measuring your campaign’s inputs and outputs. . or $1 raised for every $0.40

Raise 59

Raise Campaign Money Online 59

Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Response rates for each channel used . Did you meet it or fall short? Total revenue.

Evaluation 113

Evaluation Metrics Campaign Fundraising 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Alfred Prufrock : “I have measured out my life with coffee spoons.” For I have known them all already, known them all: Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons; New Feature: The Timeline. Alfred Prufrock: “I have measured out my life with coffee spoons.”

Life 135

Life Measure Facebook Profile 135

DipJar

SEPTEMBER 12, 2022

Neglecting site design. As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). Gather past content from a specified time period and channel. A KPI measures how effective your marketing efforts have been. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. Understanding the different needs of varied audiences has helped the City Health Dashboard team design storytelling products that ultimately make the Dashboard easier to use and more accessible to key populations.

Story 65

Story Data Storytelling Lesson 65

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Understanding those nuances and optimizing each channel for maximum impact is pivotal in your fundraising strategy.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Nonprofits Source

OCTOBER 25, 2023

With personalized information about your donors, you can send out messages that will appeal to different groups across your marketing channels. Design your own email templates complete with your nonprofit’s branding to make your messages recognizable and engaging. Measure campaign effectiveness. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. The algorithm change was designed, at least in part, to reduce the noise in an individual’s newsfeed and give more prominence to really good content. This is actually a good thing for Facebook users.

Facebook 131

Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” When Alison Carlman , unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “ Measuring the Networked Nonprofit ,” I couldn’t help but think, “Now That’s A Spreadsheet!”

Measure 109

Measure Metrics Movie Social Media 109

sgEngage

MARCH 8, 2022

We wanted to see if this was a channel that our community responded well to. Set explicit measurable goals. They should be measurable and align with the strategic or divisional vision of your Advancement Office. It all started when we noticed larger universities holding successful giving days back in 2014.

Giving 72

Giving Phase Gift Channel 72

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. ASC has a good example of an updated pop-up design that’s not intrusive.

Channel 20

Channel Fundraising Benchmark Facebook 20

Achieve

APRIL 28, 2022

Design a beautiful, streamlined website. . We’ve designed the following tips to help you reach new donors while deepening your existing donor relationships. Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate.

Donor 59

Donor Tips Online Gift 59

Bloomerang

JUNE 5, 2024

These channels can come in handy to help get the word out: Social media: Note which types of social media posts on your pages receive the most engagement and impressions, and design your auction posts based on past successful messages. Encourage your guests to share their involvement with your event on their personal channels as well.

Hosting 92

Hosting Sponsor Software Stream 92

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . You’ll also want to consider the design of your materials, leaning into visuals over heavy text and keeping messaging digestible. How to Measure Success. “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

Virtual 105

Virtual Professional Marketing Fundraising 105

Neon CRM

OCTOBER 6, 2023

Group Tickets: These tickets are designed for groups of people attending together, offering discounts for purchasing multiple tickets. That’s why you should design a visually appealing, user-friendly event page on your website that highlights key event details, including date, time, location, and ticket pricing.

Tips 52

Tips Fundraising Local Channel 52