Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 69

Report Data Metrics Analysis 69

Neon CRM

AUGUST 18, 2023

Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Let Data Choose Your Channels This is another case where the channels you’ve used in previous years’ campaigns can inform which channels you should lean into this year and which you should go lighter on.

Campaign 98

Campaign Giving Tips Mail 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy.

Mail 75

Mail Integration Digital Strategy 75

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have heaps of data. I’m sure you’re using at least one of these social media channels.

Donor 90

Donor Social Media Websites Content 90

Nonprofit Tech for Good

MAY 8, 2020

Recent data indicates that there are in excess of 1.5 Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Storytelling Framework.

Storytelling 292

Storytelling Digital Channel Profile 292

Nimble AMS

FEBRUARY 17, 2022

The data model used by your association management software (AMS) matters. . take a look at these 10 reasons Nimble AMS clients love the Person Accounts data model. Data model” might seem like a techy concept that only your IT team needs to know about. The difference between Contacts/Accounts and Person Accounts data models.

Personal 127

Personal Model Associations Contact 127

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. You write anything you want as long as it is about measurement and learning from your data. Photo by Notemily.

Measure 112

Measure Data Share Learning 112

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. By increasing your conversion rate to 1.5% 3) Engagement. 5) Retention.

Metrics 303

Metrics Digital Marketing Retention 303

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

Guide 52

Guide Donor Fundraising Social Media 52

Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” Clean up your data.

Free 88

Free Fundraising Mail Nonprofit 88

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. AI analytics automates much of what a data analyst would do. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Scrub your data so it’s extra squeaky clean for your campaign! Identify the problem and optimize for maximized results.

Fundraising 109

Fundraising Donor Celebrate Chicago 109

Achieve

DECEMBER 8, 2023

Additionally, check with your college’s alumni engagement office about their data collection strategy and rules so everyone is on the same page. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels.

Arts 52

Arts Create Fundraising Tips 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. ” Analysis : This testimonial emphasizes the donor’s personal connection and satisfaction with the results of their contributions, highlighting the organization’s effectiveness and transparency.

Story 104

Story Guide Support Analysis 104

Bloomerang

JUNE 5, 2024

Just like you’re more likely to purchase something that is presented in a visually appealing way at a store, making your auction look nice can result in a higher perceived value and higher bids! If your auction has a sponsor, provide them with graphics and videos they can share on their channels to attract new faces.

Hosting 92

Hosting Sponsor Software Stream 92

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Impact management is an ongoing, disciplined approach to using data and evidence across an organization’s programming and operations. Impact management helps nonprofit teams collect and use impact data to make informed decisions about their programs.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Who or what are you going to compare your results to? Step 6: Select your data collection tool(s). Step 7: Analyze your data, turn it into action, measure again. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Creating effective email fundraising campaigns will result in more donations down the line.

Donation 197

Donation Digital Online Giving 197

Qgiv

APRIL 10, 2023

Choose a text fundraising platform Plan your campaign Promote your text fundraising campaign Thank your donors Update your text fundraising supporters Analyze your results Choose a text fundraising platform If your organization is using text fundraising for the first time, you’ll need to find a platform that supports text donations.

Guide 52

Guide Fundraising Platform Campaign 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. Or a practice that swings the other away where there is an excessive investment in collecting gobbly gook data to appease a funder.

Culture 115

Culture Data Measure Social Media 115

Bloomerang

DECEMBER 19, 2023

Wealth screening has traditionally been a go-to method for identifying potential major donors , but it overlooks the essential factor that determines a person’s likelihood to give: Generosity. Channel their enthusiasm by engaging them in advocacy, volunteer opportunities, and peer-to-peer fundraising. The results?

Giving 59

Giving Retention Causes Database 59

Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. By offering many ways to get involved with your work, you’ll see better results overall. billion in 2022. Join the conversation!

Statistics 98

Statistics Fundraising United States Global 98

NTEN

MAY 9, 2011

By Jeff Stanger, Director, Center for Digital Information We are obsessed with data — big data, open data, linked data, personal data, government data, visualized data. Data carry enormous potential. It's important that we don't confuse "data" for "information." And rightly so.

Data 91

Data New York Government Digital 91

Bloomerang

AUGUST 21, 2023

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Tailor your fundraising messages and methods to specific donor categories based on their preferences and behavior. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences.

Action 75

Action Report Practice Fundraising 75

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. However, according to a study by Giving USA , Millennials are the generation most likely to give as a result of direct mail strategies. ABC (Always Be Consistent!)

Mail 52

Mail Campaign Donor Tips 52

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement.

Platform 59

Platform Giving Plugin Pledge 59

Nonprofit Tech for Good

MAY 31, 2020

Set Up Better Data Collection Standards and Regularly Audit Them. They depend on the quality of the data collected in their donor management system. Duplicate addresses, missing data, and outdated contact preferences can hinder your ability to connect with your donors. Here’s what they told us: 1. The transition was seamless.

Survey 338

Survey Virtual Nonprofit Sponsor 338

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. Conversion Rate Once your organization has a bustling community of supporters on social media, how do you channel their enthusiasm into meaningful impact?

Social Media 52

Social Media Metrics North Carolina Media 52

Get Fully Funded

JANUARY 24, 2024

Ensure that you choose a processor that accepts various of payment options, including credit card, debit card, and ACH, so that donors can use their preferred payment method. Event Marketing According to Funds2Orgs, the most profitable fundraisers are well-marketed through various promotional materials and channels. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

DNL OmniMedia

OCTOBER 13, 2020

From your online fundraising software to your virtual event software, each of your solutions is generating extremely valuable data on how your supporters like to engage with your mission. However, that’s not the case if you’re dealing with a massive database full of seemingly random data points. Provide for certain giving channels.

Guide 52

Guide Donor Nonprofit Database 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Nimble AMS

APRIL 20, 2022

The survey results found half of the volunteers donated money to the organization because they also volunteered. . Publicly acknowledging your volunteer program is a great method to attract new volunteers and increase the recruitment of highly skilled members. . Thanking volunteers accelerates recruitment.

Associations 131

Associations Volunteer Benefit Retention 131

Achieve

APRIL 28, 2022

Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. As a result, your. engagement channels. Target the approaches and channels where your donors and potential donors are already active and receptive to your messaging.

Donor 59

Donor Tips Online Gift 59

Nimble AMS

APRIL 18, 2022

One simple method to ensure you avoid common DEI mistakes at your association is to create a volunteer group for DEI initiatives. To assist with your recruitment efforts , survey your members and be sure to include questions addressing basic demographic data. Connect your DEI community.

Group 129

Group Volunteer Create Tips 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here’s the method. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Remember that when you use the scientific method, your experiment is only as good as your hypothesis. You have a vision and then you creates a hypothesis and you collect data to prove it right or wrong.

Test 114

Test Impact Experiment San Francisco 114