Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 240

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 62

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. From online donation forms to auction software, peer-to-peer platforms to text fundraising, there are plenty of fundraising tools that will help you raise more money for your mission.

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Platform Guide Fundraising Nonprofit 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Be conscious of the fact that there are many paths they can take.

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Fund Donor Strategy Search 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

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Social Media Guide Media Social 97

Candid

DECEMBER 14, 2023

Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels. Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. This meant we weren’t seeking feedback until too late.

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Demographics Alternative Library Social Media 105

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Analytics Analysis 361

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

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Social Media Channel Data Media 100

Achieve

DECEMBER 8, 2023

However, the most important platform you need is an alumni database. Make sure your database integrates with the other fundraising and management tools your program uses so that you can work seamlessly between different platforms. That way, you can reach out to each potential donor in a way they’ll be receptive to. Social media.

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Arts Create Fundraising Tips 52

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. The Facebook Ads platform gets more powerful all the time and your organisation is missing a trick if you don’t have some ability to use and understand it. . You just don’t have the level of data and insight that Facebook has.

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Test Facebook Charity Profit 325

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

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Analytics Data Fundraising Database 170

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

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Mail Fundraising Nonprofit Channel 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters?

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Digital Marketing Donor Channel 75

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Channel selection : By knowing how their donors prefer to communicate, non-profit organizations can select the right channels to reach their donors.

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Donor Build Demographics New York City 52

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Furthermore, critical expertise is needed to gain insight from the data and employ what you learn to meet visitors’ search intent and your online fundraising goals.

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Digital Practice Donor Strategy 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Marketing is not just about producing powerful content and sharing it on your platforms. Demographics. Choose your digital marketing channels. Measurable.

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Digital Marketing Create Social Media 59

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

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Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These online giving platforms come packed with all sorts of tools that make donating a breeze.

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Donation Digital Online Giving 206

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Previous engagement.

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Game Marketing Change Tips 52

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving.

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Donation Donor Giving Demographics 52

Bloomerang

OCTOBER 30, 2023

GivingTuesday’s “ Data Commons ” says something similar in their report “ Rethinking Resilience: Insights from the Giving Ecosystem.” Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels.

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Gift Mobile Phone Demographics 79

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

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Search Alternative Social Social Media 59

sgEngage

APRIL 10, 2023

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. When you start Giving Tuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy based on previous campaigns.

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Demographics Retention Donor Research 72

Qgiv

JANUARY 8, 2024

With the right AI tools, you can analyze donor data, predict giving patterns, and provide personalized resources without breaking a sweat. Different fundraising platforms provide solutions for online giving, events, text fundraising, fundraising automation , and more.

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Trend Raise Tools Tips 52

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute.

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Social Media Media Guide Social 52

Nonprofits Source

OCTOBER 25, 2023

And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. According to Double the Donation’s guide to donor data , this information can give you insight into donors’ backgrounds and motivations. Make your ask in the way they want to be approached.

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Marketing Support Demographics Nonprofit 52

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Campaign Guide Fundraising Storytelling 52

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Support Donor Community Retention 52

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

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Marketing Virtual Sponsor Social Media 105

NonProfit Hub

APRIL 17, 2024

For example, you can answer these questions: What communication platforms do these individuals use? Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. What other blogs do they like to read?

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Practice Organization Nonprofit Content 36

Connection Cafe

DECEMBER 13, 2019

For years, fundraising professionals have heard that we’re on the precipice of a demographic trend called “the great wealth transfer.” Men wrote only 45% of the wills on our platform, but they represented nearly 60% of the total bequest value. Using the Data. The most generous state in the union…is not a state.

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Data Giving New York City Pledge 43

Global Giving

APRIL 4, 2019

Q: Why bother gathering data? When gathering data, it is important to first reflect on what goal you want to achieve and what information you need to know in order to find out if you’re doing it right. Q: How can data help nonprofits raise more money? Your target donor demographics, including age, location, and interests.

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Conversation Data Fundraising Hints 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . For instance, you might group supporters based on their age, creating a different outreach campaign for millennials than for your other demographics. . ?. CharityEngine’s guide to multi-channel fundraising. , a wealth of data.

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Mail Course Campaign Digital 94

Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Demographics Accessibility Data Free 98

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Donor management consolidates and simplifies donor data and fundraising actions so team members can address organizational needs and steward new investors in the network.

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Management Donor Blackbaud Retention 52

sgEngage

MAY 27, 2021

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. The level of supporter engagement with each of your marketing platforms. As with all fundraising campaigns, data should be at the forefront of your prospect research strategy.

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Giving Retention Metrics Demographics 119

.orgSource

JANUARY 22, 2024

Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels. That data turns what was once a narrow path into a two-way street. When we view data through the lens of empathy it becomes a powerful magnet for retention and growth.

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Life Digital Data Skills 221