Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

SEPTEMBER 27, 2020

With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. 2) Brand your cover images for #GivingTuesday. You might find it easy to navigate your nonprofit’s website or social media channels, but supporters may not.

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Social Media Campaign Childhood Media 362

Top Nonprofits

MARCH 4, 2021

As soon as people go online, whether it’s on their phones or computers, they are instantly bombarded with organizations and companies vying for their attention. A tried and true method of increasing marketing efforts is to use a multi-channel approach. Why Your Nonprofit Website Plays a Critical Role.

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Channel Websites Tips Fundraising 72

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Every cause has multiple reasons why someone should care, and depending on the size and structure of your organization, some may have more internal weight and priority than others. Can link to more in-depth content.

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Content Test Student Audience 105

.orgSource

APRIL 29, 2024

Current uses range from member intelligence and hyper-personalization, transcription, notetaking, reporting and analytics, creating images, generating ideas, forecasting, and other strategic activities. The big question is not so much how you will use AI, but how you will control its use to protect your members and your organization.

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Learning Brain Associations Training 221

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2013

If you cook, you know that your dishes are only as good as your ingredients. For text overlay images, you need the following ingredients: text, photo, and branding. With this simple recipe, you can create a great text overlay image to illustrate a blog post and use on social channels in less than 15-30 minutes.

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Images PowerPoint Photography PDF 103

EveryAction

JULY 3, 2023

That means now is the perfect time to take stock of where your organization stands, especially as we head into the always-busy year-end giving season. What will be the most important strategic asset for your organization at end-of-year and for years to come? Make full use of your blog content.

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Virtual Site Support Fundraising 190

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. There are lots of possiblities.

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Test Facebook Charity Profit 325

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 84

Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. The Nonprofit Video Index.

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Video Share Social Social Media 312

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. With that being said, ChatGPT is still an exceptional resource for nonprofits, and we’re excited to explore all of the ways it can benefit your organization!

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Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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St. Louis Headline Search Google 247

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Additionally, you should employ a multi-channel marketing strategy to promote your event. Keep text brief but informative.

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Donor Fundraising Template Game 332

TechImpact

JUNE 18, 2014

Image courtesy of The Cause Project. All these factors and more communicate to any web visitor, not just a potential volunteer, how legitimate, put together, and organized your nonprofit is. Content marketing is a team effort, and the weight does not have to be shouldered alone. Organize volunteers. Communications nexus.

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Content Platform Volunteer Marketing 136

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 295

Nonprofit Tech for Good

JANUARY 13, 2020

The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. This is an excellent time to ensure donors have seen all the great content on your website. Your donors are individuals who care about your organization and mission.

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Action Donation Mobile Social Media 336

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. However, great creative work isn’t limited to organizations with colossal budgets. The organization found that many people don’t understand what a biobank is, which could hamper sign ups.

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Examples Campaign Marketing Cancer 99

Nonprofit Tech for Good

NOVEMBER 22, 2021

Organically promote your Shop on social media by taking photos and videos of each item, ideally showing them in use in an authentic manner. For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Analyze your own historical content to gauge optimal times.

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Facebook Los Angeles Online Effective 267

Whole Whale

MARCH 30, 2023

× Describe your nonprofit and general audience Image prompt: Image width: 128 256 384 448 512 576 640 704 768 832 896 960 1024 Image height: 128 256 384 448 512 576 640 704 768 832 896 960 1024 Submit Reset Get more Generate images Reset images GPT3 Response Replicate – Stable Diffusion Response What goes into a Donor Persona?

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Donor Build Demographics New York City 52

Candid

APRIL 2, 2024

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers. Start by getting to know your organization’s work intimately.

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Relationship Effective Fundraising Linkedin 111

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Social Media Integration Websites Media 78

M+R

MARCH 14, 2024

And to unite departments across your organization. They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer. We incorporated the results into our creative — into the email content, across the website, and in our paid advertising.

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Giving Museum New York City Boston 95

Allegiance Group

APRIL 15, 2024

Donor retention is how many donors continue to support your organization year over year. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Audit your content to evaluate how well your website meets user search intent.

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Fund Donor Strategy Search 52

Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Organize a team that will oversee the GivingTuesday campaign. Assets are the materials and content of your campaign.

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Campaign Social Media Influence Content 98

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

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Websites Nonprofit Audience Mobile 115

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Online giving is one of the fastest-growing donation methods. Let’s get started.

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Mail Integration Digital Strategy 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

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Content Network Strategy Slideshare 112

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs. Just because content is old doesn’t mean that it’s irrelevant.

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Impact Channel Audience Content 77

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Audience Marketing Nonprofit Search 98

Nonprofits Source

APRIL 15, 2024

Ambassadors can share high-quality images and videos related to your event and direct their followers to sign up by including a link in the caption or their profile’s biography. Plus, this type of event offers your organization ample time for one-on-one conversations and relationship-building. Optimize your fundraising website.

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Marketing Fundraising Tips Registration 52

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. To add images to your blog, create custom tabs on Facebook, and/or design an e-newsletter template, you need to know basic HTML code. When in doubt, get a second opinion.

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Social Media Media Avatar Organization 217

Tech Soup

FEBRUARY 3, 2015

We hope you like our content, and we want you to use it! Content created by TechSoup is available to reuse by any nonprofit or library (for free!), This means you can take our content, post it on your website, or use it in your trainings or newsletters, and you don't even need to ask us for permission.

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Content Free License Images 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization. Step 2: Share Across Channels.

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Social Media Content email Websites 101

Nonprofits Source

MARCH 27, 2023

Optimize your organization’s website for accessibility and user-friendliness. And while you likely update content regularly, do you consider the user’s experience? Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Reduce load speeds.

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Charity Marketing Online Tips 78

Amy Sample Ward

MARCH 4, 2012

For many organizations, we provide guidance or goals for using social channels to our staff, but this session was for the volunteers who want to make a difference from outside of the organization. Creating Great Content. And the content – is that a platform or application that supports that kind of content?

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Social Network Volunteer Network Social 228

Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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Social Media Metrics North Carolina Media 52