Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 94

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Send an email or social media response, whichever directly corresponds to the channel used for giving, which both acknowledges the gift and shows an immediate effect. Download Now!

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Technique Retention Donor Online 201

Achieve

SEPTEMBER 8, 2023

Matching gift programs empower companies to support their employees’ philanthropic interests by matching their donations. Yet, according to Double the Donation , billions of dollars in eligible gifts go unmatched each year, mainly because donors aren’t unaware that their employers offer these programs. Sounds too good to be true?

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FAQ Gift Strategy Policy 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

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Blackbaud Analytics Retention Channel 81

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI also identified 411 gifts that were missed by the traditional mailing list.

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Course Fundraising Analysis Mail 130

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Feeding America’s mission is to advance change in America by ensuring equitable access to nutritious food for all. Thanking a donor well increases donor retention multiple times.

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Feeds San Antonio Donor America 83

The Modern Nonprofit

MARCH 26, 2024

Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift. Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits. This emergency response communication sets the foundation for building lasting relationships.

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Support Donor Community Retention 52

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Especially if you begin with prompt, personal thank you calls which, research shows , deliver a powerful punch when it comes to increasing subsequent donor retention and gift size.

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Phone Donor Mail Charity 77

Pamela Grow

DECEMBER 1, 2022

Jeff recommends: Stay vigilant with gift processing. Check gift reports daily If you know a gift was supposed to be received by year-end and you don’t see it posted, follow up with your Data/Donor Ops team Do what you can to support gift processing – and thank your team!

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Lesson Review Gift Slides 69

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Learn more in this guide.

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Fund Donor Strategy Search 52

Pamela Grow

MARCH 7, 2024

Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit? A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. How are you making your donor feel? Here’s a terrific example.

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email Storytelling Newsletter Nonprofit 69

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. They then continue to give offline in similar proportions in subsequent years, although the amounts are typically not as large as the initial online gift. Download Now!

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Offline Donor Online Fundraising 219

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. Do You Know Your Donor Retention Rate?

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Retention Donor Rate Gift 34

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

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Relationship Donor Build Tips 95

Qgiv

AUGUST 15, 2023

Fundraisers have noticed a change in their fundraising results and have made adjustments to their strategies. But we found that the majority of donors will make cuts to entertainment or dining out before changing their charitable giving. Recurring donors also have the highest donor retention rate!

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Philanthropy Impact Report Giving 52

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Number of donors who increased their gift.

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Analytics Strategy Fundraising Benchmark 122

Pamela Grow

OCTOBER 4, 2023

In other words, all about how great your organization is — and nothing about what your supporter’s gift makes possible. Make them feel integral to the cause, reinforcing the notion that they are actively changing lives. Remember that every donation makes a difference, regardless of size. Thank you in advance for your support!

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Template Results Fundraising Storytelling 52

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. multichannel fundraising) like direct mail they tend to give much more over the course of time than their offline giving counterparts do – up to three times more in some cases.

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Online Fundraising Offline Mail 234

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Qgiv

AUGUST 18, 2023

Fundraisers have noticed a change in their fundraising results and have made adjustments to their strategies. But we found that the majority of donors will make cuts to entertainment or dining out before changing their charitable giving. Recurring donors also have the highest donor retention rate!

Philanthropy 52

Philanthropy Impact Report Giving 52

Bloomerang

SEPTEMBER 23, 2021

Even so, you can’t opt out of sending them: The IRS requires donors to have a receipt for any gift made to a nonprofit for more than $250 for tax deduction purposes. . The legal footnote stating: “No Goods Or Services Were Provided In Return For This Gift” Stating if it was a cash, check, or online donation or a physical gift.

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Donation Gift PDF Donor 79

Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. But the results are well worth it.

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Newsletter Donor Retention Nashville 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. Sustainers.

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Retention Donor Online Research 37

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Strategy Develop Fundraising Nonprofit 104

Qgiv

APRIL 15, 2024

Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! By leaving a legacy gift to your nonprofit, your donors invest in your future and to continue supporting the work they cared about throughout their life. What’s a legacy gift? Gifts of life insurance.

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Guide Giving Gift Donor 52

3rd Sector Labs

JUNE 30, 2014

Combat the challenges of donor retention? Because donors are people, and people’s lives change. We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. Data degrades.

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Attention Data Donor Retention 157

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail.

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Strategy Tips Mail Database 91

Allegiance Group

JUNE 7, 2023

Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10) 10) to major gifts (e.g., Businesses most often give through matching gifts, corporate and volunteer grants, or in-kind donations of free goods or services. Foundations. Reach out to major donors. Establish a sense of urgency.

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Donation Practice Fundraising Gift 52

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. Show how gifts further the outcomes step-by-step. This convinced him to keep running successful campaigns for years without change. Avoid changing messaging just for novelty’s sake. Lean into what works.

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Lesson Fundraising Digital Test 59

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Gift range chart.

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Campaign Effective Fundraising Nonprofit 98

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. One size does not fit all.

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Action Report Practice Fundraising 75

Roundtree

FEBRUARY 23, 2022

It is cost-efficient for the organization and gets more engagement than other forms of communication, like social media or direct mail. But you can boost retention by reducing the number of topics in your email. #2: It’s one thing to talk about “how afterschool clubs change lives.” 1: Say less. 2: Be specific. 4: Ask questions.

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email Donor Denver Spam 52

DipJar

JUNE 20, 2023

As a nonprofit professional, your organization’s success depends on your ability to anticipate and respond to change. Your nonprofit prioritizes employee engagement through activities such as professional development opportunities and equitable compensation, so you enjoy a high employee retention rate.

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Analysis Guide Nonprofit Retention 52