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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

They are not places where individuals go first to seek out information about a cause or to make a donation. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. Social media sites are for relationship building. Robin L.

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How to Host a Benefit Concert for Your Nonprofit

Qgiv

If you’re looking for a fun and exciting way to raise more money for your cause, a benefit concert is a perfect solution. A benefit concert is a musical event used to raise money or awareness for a charitable cause through ticket sales and other donations during the event. Crank up your nonprofit fundraising with a benefit concert!

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What do Mac folks use to edit their blogs offline?

Judi Sohn

I’m amazed that after all these years, no one has come out with a killer offline blog editor for the Mac yet. Full of unnecessary tags and other junk that caused all sorts of problems. As I see it, if you want to use an offline editor on a Mac you only have 3 choices, each with its own strengths and overwhelming weaknesses.

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Guest Post on Tactical Philanthropy: Causes, MySpace and ideablob

Amy Sample Ward

“In recent days, Causes has left MySpace and IdeaBlob has shutdown. In reaction to the Causes announcement, Economist bureau chief Matthew Bishop tweeted “Who knew it was on MySpace?” First, let’s start at the beginning: Causes Leaves MySpace. Read more about Causes leaving MySpace here.).

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8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways. General awareness: The more people see, learn, and hear about your cause, the more informed they will become.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

Ordinary Americans not formally affiliated with any organization or cause are rising up to make their voices heard. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. How to Use Online Channels to Build Offline Support. Let’s get started with some general tips.

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