Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Track 237

Track Mobile Media Fundraising 237

Amy Sample Ward

MAY 4, 2011

Last week I had the huge honor of guest lecturing in Laurel Hart’s class for the masters course in Corporate and Organizational Communications at NYU’s school of continuing studies. Metrics Tracking template! Analytics and Metrics. I want to share the slides here and especially some of the links and resources.

Lecture 137

Lecture Storytelling Data Strategy 137

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Track 186

Track Mobile Media Fundraising 186

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Put a human face on the cause through case studies, testimonials, and videos. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! This cause the traffic spike, so what?

Reddit 98

Reddit Data Time DC 98

Amy Sample Ward

JUNE 3, 2010

June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below. Conversations and Presentations.

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi. Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. Avinash has just published his second book, Web Analytics 2.0.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes. I agree with her points: Causes facilitates the spread of your organization's message.

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

JANUARY 24, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of January 24th). of it staying the same.

Web 117

Web Indiana Case Study Bookmarking 117

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. I am assuming that this conversion from pinning to donating is one rung on your ladder of engagement ? Please tell us if you know of one! What does it look like? What did you learn?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of September 13th).

Web 114

Web Seattle Pledge Bookmarking 114

Amy Sample Ward

MAY 9, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of May 9th).

Web 149

Web Blackbaud Linkedin Convio 149

AFP Blog

JANUARY 3, 2010

Guest post by Beth Kanter on Conversation AgentConversation Agent: How To Fail Your Way To Social Media Success: "two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist.

Social Media 20

Social Media Conversation Screencast Case Study 20

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00 Twitter Conversion Tracking.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” Know What Success Is.

Measure 98

Measure Data Facilitation Teen 98

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! The Giver’s Journey.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. Ymca of Metro Chicago Facebook Case Study. There are specific metrics for specific platforms. Getting Started: The Importance of Small Proof of Pilots With Measurement Component.

Measure 101

Measure Social Media Media Benchmark 101

Qgiv

SEPTEMBER 29, 2021

For decades, Adrian has been espousing the values of focusing on donor retention as a top-line metric of the health of an organization. We talked to as many of those people as we could, and we’ve got a lot of those conversations recorded on our website. What does this have to do with a boomerang?

Retention 52

Retention Database Relationship Case Study 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The event is sold out, but they are live-streaming it ) They are crowdsourcing questions for the conversation here. I like the worksheet that allows you rate the usefulness and ease of collection for proposed metrics to collect.

Data 111

Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I've been blogging and tracking conversations about social media measurement and ROI over the last few months. So for my panel, I thought why not a case study slam, a play on the poetry slam format. After each case study, the audience will get to ask questions. We're in the process of teasing the case studies out.

NTC 50

NTC Design Case Study ROI 50

Tech Soup

AUGUST 6, 2015

You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. You can increase that number exponentially if you know where previous conversions came from. What Are Some Case Studies of Success? Case Study: Power Poetry.

Culture 36

Culture Data Create Case Study 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. In the book, we share a couple of case studies and examples of engagement models. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Tip: You can also get Google Analytics for your Facebook Page!

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

If social media is about individuals conversing authentically with a community, who's in charge of the conversation? We all need someone to be part of that conversation. There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies.

Community 50

Community Management Online Case Study 50

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. This is a great example of meeting people where they are, and providing value to your audience at a time when it makes sense for them. 6.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Care2

APRIL 13, 2010

Rule #3: The smaller the metric you are measuring, the bigger sample you are going to need. Their session broke out in the second half into groups discussing specific cases from the participants experience. It’s also important to ensure sample sizes will give statistically significant results.

Conference 61

Conference Sample Technology NTC 61

Forum One

SEPTEMBER 16, 2009

A variety of topics were discussed, including social media metrics, case studies and best practices, tools and applications, and strategy and planning. They are committed to advancing OpenGov initiatives and are looking for best practices and case studies to assist them in improving their use of Web 2.0

Web 52

Web Case Study Government Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Success means using metrics to learn how to improve practice effectively, both to identify obstacles and track progress. Create A World Fusion Curriculum.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

She identifies some good questions to get at defining the value: - What is the value of having a better conversation? I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. Rachel has a page listing social media metrics.

Social Media 50

Social Media Measure Media Effective 50

NTEN

MAY 13, 2009

If social media is about individuals conversing authentically with a community, who's in charge of the conversation? . We all need someone to be part of that conversation. There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies.

Community 44

Community Online Case Study Social Media 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The first stage was to look at increases in metrics if all staff added social media tasks to their jobs. This gave them the confidence to invest in a social media staff person and they saw more results. Case study is here ). Watch Out for Office Politics. Flickr Photo by Kai Hendry.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Fowler Hoffman did a listening experiment to identify who was participating in conversations on social media platforms about two issue areas – summer learning and after-school – listen to what they are saying about the issues, and engage them in conversations on these platforms. An Unanticipated Outcome.

Social Media 99

Social Media Network Media California 99