Retaining the Pandemic’s Captive Audience May Be the Key to 2021’s Year-End Giving Strategy
NonProfit PRO
AUGUST 19, 2021
For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.
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