Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

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ROI Social Media Measure Metrics 51

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Pay attention to the “change&# in weekly numbers and measure it against activities or messages you were pushing that week. How do you know an “influencer?&#.

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Tools Tech Map RSS 162

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

But collective action isn’t enough unless there is collective impact. How does one measure that? More difficult to measure is the transformation of how people think about, talk about and participate in the giving season. The first is easy – dollars raised, # of volunteers, etc. What is the definition of success?

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National Giving Afghanistan Iraq 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts.

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Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

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Twitter Google Facebook Broadcast 95

Amy Sample Ward

APRIL 27, 2009

what things need to be measured. Think about which things you really need to track and measure those, not everything you could possibly track. Sarah - share by email because we are an online organization, can have a spreadsheet with stats and how they are growing, organization wide as well as campaigns, etc. industry benchmarks.

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Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. On the Ground Engagement: What will you ask people to do offline?

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Social Media Training Train Network 97

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Granted, that's hard to measure." The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond.

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Social Media Twitter Media Social 66

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Not only did they achieve their goal of influencing the political agenda around bullying but raised over £200,000 in doing so. Don't measure success of mobile Apps just by the £s raised.

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Charity Digital Cancer Offline 51

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Firstly, know what you want to get out of your campaign or communications online.

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Tools Tech Map Case Study 100

See3

DECEMBER 2, 2008

And a very important point: The value of online marketing should not be measured solely by money raised online. There is increasing proof that online marketing attracts new donors and influences existing offline donors to give more.

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Connection Cafe

MAY 10, 2016

Over the course of our 24-week voter engagement campaign, NSD hired 60 artists to create 60 “Vote Here/Vote Aqui” signs. In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Define Success and Then Measure, Measure, Measure!

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Arts Public Philadelphia Artist 20

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Step 7: Measure the success of your nonprofit digital strategy. What was your least successful online campaign, and what differentiates it from your successful efforts?

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Digital Strategy Create Phase 98

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. That’s why you need to confirm your ideal target audience for each online fundraising campaign. Picking the right platforms (or channels) for your fundraising campaign can greatly determine its success.

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Social Fundraising Social Media Channel 280

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors. Learning from past campaigns is key to fundraising success. Set S.M.A.R.T.

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Raise Strategy Help Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Social Fundraising: Leveraging On and Offline Connections. Measuring the Value of Your Blog. Social Media Metrics: Distributed Influence. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Donor Solicitation Techniques on Twitter. Sharing Foundation Has Supporters in Finland. Giving Good Poke.

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ROI Widget Cambodia Metrics 50

Connection Cafe

JULY 19, 2017

In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. The water’s fine and solid influencer engagement can be very rewarding. But who are these Instagram influencers? Check out this Adweek infographic on millennial women micro influencers.

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Influence Donor Doc Social Media 46

CauseVox

JUNE 1, 2021

These days, you don’t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal.

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Websites Fundraising Site Create 52

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. There are quite a few tools for creating, sending and managing your enewsletters and email campaigns.

Social Media 34

Social Media Tools Online Advocacy 34

Amy Sample Ward

FEBRUARY 24, 2011

The tools in an analog world fulfilled a specific function but did not influence our planning or programs. The magical kingdom in which offline and online worked together, where strategies that were proven in one place were re-imagined in new ones. Analog Tools. Thus, we entered the social period.

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Slides Nptech Digital Case Study 213

Saleforce Nonprofit

NOVEMBER 4, 2021

However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Like humans need water, marketing needs data to be effective in digital marketing and offline marketing. Metrics and KPIs Continue to Evolve.

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Marketing Report Trend Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

This helps them easily understand whether they need one Facebook page or several or how to rebrand a single page for different campaigns. Whether it is texting or promoting offline , they experiment with many ways to increase their fan base. Network Nonprofits use measurement to learn and improve their Facebook strategy and presence.

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Facebook Network Museum Nonprofit 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2009

In fact, MomsRising grew its list substantially last spring, when it launched a viral video campaign called the “ MomsRising Mother of the Year Award ” which lets you insert your favorite mom’s name and email a customized video to her. They are working to combine online and offline organizing. and see that as critical to their success.

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Model Grant Learning Online 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2. Measurement. Identify Objectives.

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Social Media Map Strategy Media 106

Bloomerang

AUGUST 21, 2021

It might be a little tight because we’ve got a lot of good stuff to share with you, but ask questions anyway because we might be able to get to your question offline as well. ” And then, on the left, this clever campaign by Dogs Trust, in the UK, where the implicit message is, “Let us care for your dog.”

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2008

Laughing Squid was a donor to the Cambodian Bloggers campaign I ran over the summer, although indirectly via Citizen Agency. But I also connect with some of the same people through other online communities (and offline). Do you measure influential by the capacity to pass along to people who pass it along? still muddled.

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America Twitter Foundation Challenge 50

Bloomerang

DECEMBER 10, 2021

There are some great books on neuroscience I highly recommend you read from Daniel Kahneman to Robert Sapolsky to figure out how this affects, Robert Cialdini’s book on “Influence” as well. . One day he got a call from somebody saying “I expect you to give $1,000 to our capital campaign.”

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Money Question Raise Video 109