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Direct mail built the conservative movement. Can influencers beat it?

M+R

It grew from there: more campaigns hired him, and his lists grew. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. This has led to increasing awareness among internet users about the implications of their digital footprints.

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Surviving a Post-Cookie (No, Not THOSE Kind) World

M+R

When King Arthur Flour chases me around the internet with ads reminding me of those rolling pins I was browsing, I have cookies to thank. But this headline is likely something Amnesty supporters and prospects are seeing elsewhere—creating an echo chamber that, again, makes it feel as if this ad was customized just for them.

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10 Blog Design Best Practices for Nonprofits

Nonprofit Tech for Good

Today’s fast-scanning Internet users need online content that is visually appealing and easy to read on desktop and mobile devices, and they have little patience with poorly designed blog and web content. Use large font for headlines and body text. The same is true with website and web articles. Next City Blog.

Design 100
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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

And yes, earlier this year, Sesame Street’s Elmo broke the Internet when he asked the simple question, “How is everybody doing?” There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Use the thought starters below to consider how your team should pivot and plan.

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Going Viral: Good, Bad, or Somewhere In-Between?

NonProfit Hub

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!”

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4 Ways Your Website Can Promote Fundraising

Nonprofits Source

You might also feel overshadowed by all the big guys who have the resources to conduct massive outreach campaigns. According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. Some classic examples include “Donate Now!” or “Contact Us.” It’s really that easy!