Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 235

Cloud 4 Good

MARCH 2, 2022

I am excited to announce our newest line of business: Campaign Services. Campaign Services helps our clients lighten complex data loads and assist in ongoing integrations for vital fundraising operations through direct marketing campaigns. The two most common forms of direct marketing are direct mail and telemarketing.

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Service Campaign Facilitation Database 89

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Storytelling 130

Allegiance Group

MAY 1, 2024

It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Want to know how a year-end campaign will fare? However, a recent Giving USA report showed a 13.4

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Campaign Guide Fundraising Storytelling 52

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Test Facebook Charity Profit 327

Top Nonprofits

MARCH 12, 2021

First, we’d recommend considering what’s worked for your organization in the past. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Appealing to younger donors.

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Trend Campaign Fundraising Mobile 98

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. They can show some love for your organization quickly, no matter where they are in the world.

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Donation Digital Online Giving 197

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

Greater Giving

JULY 18, 2023

Organize and segment your data in your CRM. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported.

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Data Donor History Demographics 98

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . electronically or via regular mail). While it’s important to target your usual guest list, do not forget to contact participants from all past fundraising events and campaigns.

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Virtual Personal Tips Online 245

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Donor retention is how many donors continue to support your organization year over year. Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign.

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Fund Donor Strategy Search 52

Classy

JULY 9, 2021

If your nonprofit is looking to make a big investment in a particular project, you may have wondered if launching a capital campaign is the right path for you. Capital campaigns are time-limited efforts with a large fundraising goal for a specific need. Read Next: The 4 Phases of a Modern Capital Campaign.

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Trend Campaign Tips Phase 59

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. So, start by picking a few meaningful data points for your organization, let’s say: social media and email marketing analytics. Some ways to segment donors include (but are not limited to): Demographics : This includes age, gender, occupation, and location.

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Audience Donor Survey Demographics 82

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. Fewer return visitors.

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Impact Organization Track Analytics 46

Whole Whale

MARCH 30, 2023

They help nonprofits understand their target audience better and create effective fundraising campaigns. Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. How are donor personas usually created?

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Donor Build Demographics New York City 52

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. billion for charitable causes. Start testing your outreach plans.

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Demographics Retention Donor Research 76

Qgiv

JUNE 29, 2021

According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Scheduling software can make posting on social media far less time consuming and help you stay organized. The good news?

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Social Media Tools Media Create 89

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Let’s focus on these four main channels: Direct mail. When they donate.

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Digital Marketing Donor Channel 75

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Use an event website.

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Charity Create Sponsor Sample 81

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. Direct mail is the most popular year-end giving marketing method.

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Guide Giving Nonprofit Metrics 112

Bloomerang

MAY 15, 2023

But too often, organizations try to reach everyone with the same message. There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. Truly, the sky’s the limit with segments.

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Data Gift Relationship Interaction 97

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Blackbaud 237

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Text, email, direct mail?

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Marketing Support Demographics Nonprofit 52

TechImpact

JULY 29, 2014

While a CRM can help organizations accomplish micro-goals, it should ultimately be thought of as a tool that helps nonprofits accomplish goals at the organizational level. How do you tell someone exactly what your CRM is going to accomplish at your organization? would you have an immediate answer?

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Effective Demographics Tech Interaction 152

Greater Giving

APRIL 11, 2023

Fundraising can be a challenging and time-consuming task for nonprofit organizations. Provide Data Insights Generate Engaging Content ChatGPT can assist fundraiser professionals in generating engaging content ideas for their fundraising campaigns. The following was ChatGPT’s artificial intelligence generated response.

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Fundraising Demographics Headline Professional 40

Bloomerang

MAY 26, 2021

What specific demographic information do they have in common (gender, age, location, income level, etc.)? Who do you think would really resonate with the mission and vision of your organization? Options could include: Direct mail. You drove people to your website using the push channels (direct mail, email, etc.),

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Program Donor Tips Channel 120

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

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Action Donor Tips Fundraising 129

Greater Giving

JULY 20, 2022

At the start of the pandemic, donors came through for the organizations they care about in record numbers. In 2021, we found that the majority of nonprofits used social media campaigns to connect and engage with their donors (73% of those surveyed). Conduct your next publicity campaign on a local radio station.

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Action Money Raise Donor 52

Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. These might include the following: Demographics: Age, location, family status, and employment type. Direct mail. Social media.

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Marketing Tips Channel Audience 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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Digital Practice Donor Strategy 52

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. You open LinkedIn to see if any other organizations you respect have shared new messages (“Am I already late to the game?”)

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Fundraising Generation Education Feeds 71

Nonprofits Source

MARCH 27, 2023

Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers. Optimize your organization’s website for accessibility and user-friendliness. These five tips can help maximize your golf tournament’s online presence: 1.

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Charity Marketing Online Tips 78

Greater Giving

APRIL 16, 2021

A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. This includes the basic demographic information typically used to segment donors by gender, ethnicity, and age. What is Donor Segmentation?

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Communication Donor Strategy Phase 80

Connection Cafe

OCTOBER 22, 2020

The election is getting close and a whopping 40 million Americans have already voted early in person or by a mail. Our democracy works best when everyone participates, and as nonprofits and social good organizations, it’s up to us to make sure our communities are engaged and voting. Why nonprofit and social good organizations? .

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Organization Poll Social Mail 36

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. It also makes giving more accessible because your donors can contribute to your cause without needing a computer or to visit your organization in person.

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