The Fundraising Authority

SEPTEMBER 7, 2022

Who qualifies as a major donor prospect for your organization? Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” This is a mistake that costs non-profits valuable time and resources. Let’s be honest – your organization has limited resources. Good major donor prospects….

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Guidelines Donor Organization Profit 312

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Online giving is one of the fastest-growing donation methods.

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NonProfit PRO

APRIL 12, 2023

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

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M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. It grew from there: more campaigns hired him, and his lists grew.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Mail Data Marketing Files 77

OneCause

JUNE 14, 2021

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.

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Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? End-of-year giving has financial benefits for both the donor and the recipient organization. But where do you start? Give these tips a try.

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Campaign Giving Tips Mail 98

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Nonprofits Source

APRIL 24, 2023

It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? Try these five creative ideas to get more out of your nonprofit email campaigns. At the top of that time period, you send a direct mail appeal.

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email Campaign Ideas Tips 91

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Mail Channel Strategy Fundraising 62

Elevation

DECEMBER 21, 2021

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task.

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Mail Database National Contact 73

Cloud 4 Good

MARCH 2, 2022

I am excited to announce our newest line of business: Campaign Services. Campaign Services helps our clients lighten complex data loads and assist in ongoing integrations for vital fundraising operations through direct marketing campaigns. The two most common forms of direct marketing are direct mail and telemarketing.

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Service Campaign Facilitation Database 89

The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. Are you working on your year-end campaign or building up a new seasonal campaign?Let We started planning for this campaign in March of that same year.

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Campaign Fundraising Channel Mail 90

Bloomerang

OCTOBER 3, 2022

Prevents you from launching impactful campaigns. If your data is incomplete or outdated, can you trust that your campaign segments are accurate? Cleaning up donor segments will ensure that your message is getting to the right person at the right time to maximize your campaigns. What’s the real cost to your organization?

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Data Organization Database Donor 116

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 240

Allegiance Group

MAY 1, 2024

It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Want to know how a year-end campaign will fare? However, a recent Giving USA report showed a 13.4

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Campaign Guide Fundraising Storytelling 52

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Storytelling 130

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Here are three ways you can do this: Build long-term donor relationships. Let’s dive in!

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Mail Integration Digital Strategy 52

The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Policy Google email Spam 246

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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Nonprofit Tech for Good

AUGUST 4, 2023

In the short-term, older donors are going to give the most money, but younger generations are more likely to give their time, in volunteer hours, serve on an organization’s board of directors, and have connections to corporate giving opportunities. organizations** 11.8% organizations** 23.6% organizations** 25.9%

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI.

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Campaign Fundraising Adobe Test 113

TechImpact

NOVEMBER 19, 2013

Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM ! Whatever you put after that won’t matter as much, but maybe some information about the cause or project, and your organization to convince those who aren’t quite sold yet.

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email Campaign Tips Hunger 233

The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

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CauseVox

OCTOBER 21, 2021

To get started preparing for the most wonderful time of the year for nonprofits and charities, ensure you’ve covered your year-end fundraising basics with this year-end fundraising campaign timeline. Suggestion: Pre-Year End Fundraising Thank You Campaign . By November 1st : Set Goals And Make A Plan.

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Campaign Fundraising Calendar Template 80

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising. Predictive analytics helps organizations expect donor behavior. They can target campaigns and improve donation requests. Traditionally, fundraising has relied on old methods.

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Donation Data Fundraising Analytics 148

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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The Fundraising Authority

DECEMBER 4, 2020

First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need. How much do you need?

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Fundraising Phase Mail Gift 201

Connection Cafe

MARCH 26, 2021

However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Nonprofits Source

JANUARY 12, 2023

One way to encourage people to fundraise online for your organization is to launch a text-to-give fundraising campaign. As a nonprofit professional, a texting campaign could be your new best friend. In this guide, you will learn more about promoting your online fundraising campaign with these six tips.

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Campaign Giving Tips Social Media 52

Top Nonprofits

MARCH 12, 2021

First, we’d recommend considering what’s worked for your organization in the past. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Appealing to younger donors.

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Bloomerang

AUGUST 24, 2022

You just landed a ten million dollar mega gift for your organization. Gifts like this don’t come along that often, but when they do, they can dramatically change an organization. Gifts like this don’t come along that often, but when they do, they can dramatically change an organization.

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