Qgiv

MARCH 25, 2024

Benefit concerts are often celebrations of major achievements or a part of a larger fundraising campaign. While these are examples of some of the most famous benefit concerts, your concert doesn’t need to be historic to have a large influence on your cause. You can also market your concert offline as well.

Hosting 52

Hosting Benefit Music Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. Total raise $5563 or 10% over goal of $5,000 in 2 weeks.

Social Media 129

Social Media Online Learning Fundraising 129

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. Understanding audience motivation and peer influences.

Social Media 108

Social Media Network Media Free 108

Amy Sample Ward

NOVEMBER 23, 2011

If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. One of the core principles in community engagement is to use the tools your community is using.

Social Network 165

Social Network Network Strategy Social 165

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

But simply put, cross-platform campaigns are the future of documentary film, and issue advocacy. Right now, we are running a crowdfunding campaign to finish the documentary at the project’s core and develop the @home game.

Change 104

Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Tell us about your overall marketing strategy/campaign. Being in our sixth year of this annual event, we have a great campaign template that we adjust each year. The basics of it include strong media relations efforts, a media trade program, strategic communications through our own robust channels and active outreach to organizations.

Minnesota 131

Minnesota Donation Giving Adwords 131

NTEN

JUNE 29, 2011

To help us make the most of this channel, we're planning to run a social media append to determine which members of our eFile are also on Facebook, and reach out to invite them to "LIKE" our Facebook page. After all, we know that offline donors who are on our email list have a higher average gift. I think this bet is the right one.

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

I'm An Embedded Free Agent Fundraiser My most recent social media fundraising experiment was a birthday campaign that raised $6225 from 161 donors using Facebook Causes Birthday application to benefit the non profit organization, The Sharing Foundation. I hope Facebook Causes makes the ask a little bit more flexible. I think it works.

Campaign 70

Campaign Reflection Free Fundraising 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond. Granted, that's hard to measure."

Social Media 66

Social Media Twitter Media Social 66

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Before you can get to point B, you need to know where you are coming from. Where is your organization today? Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Not only did they achieve their goal of influencing the political agenda around bullying but raised over £200,000 in doing so. Use social media to mobilise and engage, not just take money.

Charity 51

Charity Digital Cancer Offline 51

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Donors and other supporters are accustomed to a multi-channel world.

Integration 50

Integration Marketing Mail Channel 50

See3

DECEMBER 2, 2008

. “If there is a silver lining in the economic cloud, it is that consumers and nonprofits are aligning around the online channel. Given its growth, it is imperative that nonprofits invest appropriately in the online channel to realize its full potential.&#. Link [ Convio ].

Online 40

Online Time Convio Mail 40

NTEN

FEBRUARY 17, 2010

More than $250 million was raised online for Haitian relief efforts in the first 21 days after the quake through Convio powered emails, websites, and other campaigns (up from approximately $120 million in the same period during Katrina). billion emails, drive 44 million advocacy actions and power more than 3,500 websites.

Online 74

Online Giving Convio Mobile 74

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? Define success metrics before starting campaigns. How will you know what campaigns are successful if you don’t know what success looks like? Measuring the return on investment for any organizational effort is a standard of doing business.

ROI 51

ROI Social Media Measure Metrics 51

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors. Learning from past campaigns is key to fundraising success. By setting S.M.A.R.T.

Raise 98

Raise Strategy Help Fundraising 98

Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? A core goal of community organizing is to generate durable power for an organization representing the community, allowing it to influence key decision-makers on a range of issues over time. Campaign: win on specific interests. Start small.

Organization 23

Organization Community Online Offline 23

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

Social 280

Social Fundraising Social Media Channel 280

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Moderator: Amy Sample Ward, NetSquared.

Tools 100

Tools Tech Map Case Study 100

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. For example, if you’re seeking to boost online fundraising revenue, you might study data on past online campaigns and set a target of raising 10% more with your upcoming campaign.

Digital 98

Digital Strategy Create Phase 98

Connection Cafe

MAY 10, 2016

Over the course of our 24-week voter engagement campaign, NSD hired 60 artists to create 60 “Vote Here/Vote Aqui” signs. In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Via these different channels, we reached a huge number of viewers.

Arts 20

Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Social Fundraising: Leveraging On and Offline Connections. Social Media Metrics: Distributed Influence. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Donor Solicitation Techniques on Twitter. Sharing Foundation Has Supporters in Finland. Blogging Behind the Nonprofit Firewall: ROI Approach.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

The Obama campaign, for one. My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism.

Offline 116

Offline Social Media Network Org 116

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. Email is a critical channel. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. Most marketers shifted their strategies, from the channels they use to how they define success. These growth areas all perform well on social, but also traditional channels like email. Collaboration Drives the “Market From Anywhere” Era.

Marketing 69

Marketing Report Trend Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture. This helps them easily understand whether they need one Facebook page or several or how to rebrand a single page for different campaigns. See these two posts for more explanation.).

Facebook 111

Facebook Network Museum Nonprofit 111

Connection Cafe

FEBRUARY 18, 2021

These p osts help me understand how the consumer is going to be influenced, whether they like it or even realize it. . The campaign encouraged individuals to virtually fundraise their own way and grew in popularity with over 60 personal pages created and 1,200 gifts made. I find the same to be true with fundraising. .

Trend 38

Trend Impact Fundraising Strategy 38

Connection Cafe

JANUARY 24, 2018

With midterm elections in play, you’ll need a go-to advocacy resource to help you galvanize your supporters to influence policy and the debate. Read >> How to Use Online Channels to Build Offline Support. Read >> How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever.

Advocacy 25

Advocacy Tools Hints Bookmarking 25

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2009

Almost all the fundraising campaigns using Twitter at that point were organized by a single person or organization and used Twitter to spread the solicitation, but directed the actual donation process was completed off of Twitter. I suspect the amount raised will be impressive. What do you think?

Twitter 51

Twitter Raise Money Phase 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

Social Media 106

Social Media Map Strategy Media 106

Bloomerang

JULY 17, 2021

Y’all don’t know this about Steve, but he has backed every harebrained scheme I’ve ever had since day one and continues to encourage me as a professional and thereby encouraging all of the communities that I influence as professionals in our sector to just show up and be ourselves and do the darn thing and do the best work we can.

Management 92

Management Work Video Slides 92