Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. You can even use outbound messages to solicit donations from your supporters.

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Lesson Marketing Amazon Adopt 292

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. This update will likely have the biggest effect on digital ads on Meta, making tracking even worse.

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Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rate (e.g.,

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Metrics Digital Strategy Rate 74

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type. Demographics.

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Digital Marketing Create Social Media 59

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

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Mail Campaign Donor Tips 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . direct mail and digital marketing.

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Create customer personas.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Launch your campaign. Learn More!

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Fund Donor Strategy Search 52

Neon CRM

MAY 31, 2023

This fundraising metric shows us that, while digital appeals are a great way to reach donors, direct mail should still have a place in your fundraising strategy. These are impressive levels of engagement, meaning all nonprofit teams should have a strategic plan for a GivingTuesday fundraising campaign each year.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. With hunger rates increasing dramatically during the COVID-19 crisis, the organization is focused on maintaining their community’s trust, increasing reach and driving engagement on social media. Feeding America and Subaru.

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Social Media Hunger Donor Media 300

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

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Benchmark Digital Report Learning 81

OneCause

JUNE 14, 2021

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. In today’s digital world, you may assume that an all-digital approach would lend the best results, but that’s actually not the case. Promote your existing virtual fundraising endeavors.

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Mail Raise Guide Fundraising 98

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

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Mail Integration Digital Strategy 52

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail and digital work side by side to ensure your best campaign.

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Free Fundraising Mail Nonprofit 88

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% The messages are more tangible.

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Mail Fundraising Nonprofit Channel 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Peer-to-peer crowdfunding campaign.

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Digital Marketing Online Fundraising 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. campaign. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

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Social Media Guide Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. This infographic is part of a multi-channel campaign. And, is this type of campaign a departure from what your org typically does?

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Syria Children Channel Campaign 108

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. Appealing to younger donors. Revisiting corporate partnerships.

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Trend Campaign Fundraising Mobile 98

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

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Mail Relationship Digital Donor 52

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. The post Scout Quest + ads: a perfect match first appeared on M+R.

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Los Angeles Audience Google Channel 101

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

sgEngage

NOVEMBER 14, 2023

Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care. Impactful multi-channel marketing. Standardize data formats to ensure consistency.

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Integration Data Nonprofit Platform 76

DNL OmniMedia

JANUARY 17, 2024

Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Previous engagement.

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Game Marketing Change Tips 52

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations.

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email Marketing Spam Rate 84

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44.

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email Rate ROI Social Media 52

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Those insights should drive messaging and campaigns. Clear human impact should take center stage. Lean into what works.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2016

You may be familiar Goodwill as a place to shop, but the nonprofit does much more including helping people find jobs. In honor of Labor Day, Goodwill launches the #LaborofLove Campaign this week. I interviewed Beth Perell, VP of Communications and Information Management to learn more about the campaign strategy and goals.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. Tammi Marcoullier, Lead Strategist at the GSA’s Center for Excellence in Digital Government Engagement & Outreach. By Sacha Evans. Government.

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Neon CRM

JUNE 23, 2023

Whether you look at GivingTuesday campaigns from organizations in your hometown or charities on the other side of the world, there’s no shortage of nonprofits who are doing amazing things. Takeaway : If you haven’t participated in a GivingTuesday campaign yet, this is a great year to get started. Join the conversation!

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