Interview: User Generated Content for a PSA Campaign from the Red Cross
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 18, 2012
1) So, you’re encouraging your donors/stakeholders to create their own content or user-generated content. We sent them each kits with journals and cameras and asked them to share their stories. We sent them all a storytelling kit with video cameras, directions on filming and tips on sharing their stories on camera.
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