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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 235
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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94
professionals

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

Your lapsed donors. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The second thing you must know is what defines a lapsed donor. The simple definition of a lapsed donor is someone who hasn’t given in a certain amount of time. Do donors realize they’ve lapsed?

Donor 85
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ROI for a donor database

Robert Weiner

The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.). So how do we justify that system to management (and perhaps our donors)? Stewarding current donors. Identifying future donors. Time-management. Managing staff.

Database 181
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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members.

Data 98
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How to Write the Perfect End-of-Year Giving Letter

Qgiv

One of the simplest and best ways to get your donors engaged with giving in the hustle and bustle of the holiday season is to send an end-of-year giving letter out to your donors. It is a direct way to connect with your donors and ask them if they’d like to make a final gift to your organization before the new year.

Giving 52
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. You’re so focused on the money that you’ve forgotten about your donors. When you give donors an amazing experience, they want to stick around and give again. What do you see?

Method 75