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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year. The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget.

Marketing 246
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Choose the Best Magento Agency for your Business

Byte Technology

Choose the Best Magneto Web Design Agency for Your Business. Analyze the needs of your business. Your requirements should include specific products such as market insights, customer needs, and competitors. It does not make sense for a business making $40M profit every year to spend $40K on its Magento eCommerce store.

Business 237
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Boost Your Email Marketing with Constant Contact

Tech Soup

Constant Contact offers accessible, easy-to-use email marketing software, designed to help businesses get tangible results from their campaigns. Many nonprofits operate with small teams and limited resources and do not have access to marketing experts or coders.

Contact 46
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #1 .

Trend 323
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Transforming nonprofits through business intelligence

fusionSpan

Business intelligence (BI) is the process of making sense of that data to identify trends, predict outcomes and inform decisions at the highest level. How to get started with BI software One of the biggest challenges for nonprofits getting into business intelligence is simply knowing what you need to begin.

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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement . Why the change?

Marketing 101
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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Direct mail is an important part of any multichannel marketing campaign. Even Gen Z loves direct mail. Ask for and append cell phone numbers.

Mail 77