Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. Books Conferences'

Attitude 97

Attitude Social Media Measure San Francisco 97

sgEngage

APRIL 10, 2023

You can determine these by analyzing metrics like email open rate and social media engagement, or you ask supporters directly in a survey. School book fairs. Book fairs are always a favorite with students! For example, supporters who are parents often like fundraisers they can participate in with their children. Movie nights.

Donor 80

Donor Community Tips Fundraising 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. If you are a social media strategist, it's a great book to share with your senior manager. I have a hypertext brain.

Public 50

Public Metrics ROI Chapter 50

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. 4) Read more books. Reading books does that.

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Social Media Management Media Social 231

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

One of the messages in the book is “Collect less data, think more about it.” ” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” What did you learn?

Reddit 98

Reddit Data Time DC 98

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Next, create 12 columns for the 12 months.

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Social Media Media Avatar Organization 213

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

” It is a key theme in our book, “ Measuring the Networked Nonprofit.” But instead, our primary metric to determine whether people are really engaged and taking the small act to hear will be the word of mouth referral from donors. Do they care enough to advocate via email, Facebook, Pinterest, Twitter, etc.?

Hunger 104

Hunger Measure Metrics Case Study 104

sgEngage

SEPTEMBER 11, 2023

Create a Facebook or LinkedIn event and invite your contacts to attend, then encourage them to do the same. You might test different social media messaging tactics to find what works best for your organization and monitor engagement metrics such as shares, reposts, and likes, plus click throughs to your event website.

Charity 83

Charity Create Sponsor Sample 83

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 15, 2011

You can also view the whole value chain leading up to your photo getting into the book. Back in October, Dan Martell bought me into the book and I’m on page 5! Dan Martell was bought into the book by Michael Birch is on page 1. Here’s how it works.

Network 123

Network Fundraising Empowerment Charity 123

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. There are tons of ideas that you can shop on Meta (Facebook) Ads Library. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

FEBRUARY 13, 2016

The far left column should list the goals detailed in your strategic plan and then an additional 12 columns should be inserted and titled, one for each month, where the metrics associated with your action items should be entered on a monthly basis. Pick one day a month and enter your metrics.

Social Media 100

Social Media Media Strategy Fundraising 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Measuring Networked Nonprofits: Using Data for Social Change is the topic of the book I’m co-authoring with KD Paine. Please share your stories in the comments below – you might be featured in the book!

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit. It has been incredible laboratory to put the big ideas in the book in practice. Facebook Strategic Objectives.

Social Media 104

Social Media Fun Experiment Media 104

Amy Sample Ward

JULY 29, 2011

Some are using tools like Twitter or Facebook to invite listeners to a post-segment conversation with reporters, moving them from a passive action (listening) up the ladder of engagement to an active action of commenting and discussion. Metrics Template. Books & Collections: We Are Media. Google Analytics for Facebook Pages.

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Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

I’m on a mission this year, with the publication of the book, to continue to evangelize about nonprofits should all become data nerds and embrace the joy of measurement. The Valid Metrics Framework, Updated to Include Social Media. And those Facebook fans that your board is asking you to count and report on?

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Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Book: My colleague, Micah Sifry , has written a book, “ Wikileaks and the Age of Transparency.&# The theme of transparency was an important idea in the Networked Nonprofit and I can’t wait to read Micah’s thinking about the transparency movement. You can pre-order the book and get 15% off.

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Resource Jordan Benchmark Calendar 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. I always come to workshops with some books to give away. My review of this excellent book is coming in the next weeks).

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Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. Ymca of Metro Chicago Facebook Case Study. There are specific metrics for specific platforms. It’s curation of real-time learning.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. Facebook was an uncharted territory for the Ocean Conservancy. Easier said than done.

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Conservancy Reflection Social Media Learning 100

AccelEvents

JULY 21, 2021

Apart from achieving several success metrics, their two-day conference generated more than 6,500 registrations, 2,500 attendees, 900 leads, and 160 new membership sign-ups. . Book a free demo today! Launched in 2014, Even t cube has drastically broadened its features to include more than white label event ticketing.

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Virtual Platform Stream Hosting 93

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

Chris Brogan's Archimedes Effect is from his book Trust Agents (co-authored with Julien Smith). Godin used (as Tom Watson said it), " the Ashton Kutcher Metric of Social Change - not yet proven, only a theory!" I am assuming Tom was talking about the number of followers on Twitter as a measure of impact. Leave a comment!

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time. Track the Entire Funnel.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

” I will have a full book review coming. So, I imagine this effort is an “experiment” – a good one I might add because you have specific goal, audience, and metric to measure success. What is it about your organization that will allow for experiments with emerging technology?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Amy Sample Ward

DECEMBER 3, 2012

In the book, Beth and Katie identify a number of themes. As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. Get your copy! Just getting started?

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Measure Review Network Case Study 222

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Pictured is: Eliza Straim (Communications Associate) and Katie Wang (Communications Director).

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

One compelling example is how charity:water is telling the story through the use of “bots” using Facebook Messenger, including its “ Walk with Yeshi ” that allows donors to interact with an Ethiopian girl on her daily walk to get water from a well.

Learning 86

Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

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Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. In the book, we share a couple of case studies and examples of engagement models.

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Social Media Network Media Free 108

NTEN

APRIL 5, 2013

However, when it comes to building communities online, often the first place an organization starts is with social networking accounts -- creating organizational Twitter and Facebook accounts. If the program staff posted Facebook photos of the successful food drive? Follow Lori on Facebook or on Twitter @Ljacobwith.

Digital 78

Digital Build Community Minneapolis 78

AccelEvents

JULY 1, 2020

Because you do not have to book a venue or incur the typical costs associated with a physical event, you may find that you can pull off a great virtual career fair with a much smaller budget. Promote the event on LinkedIn but also on Facebook, Instagram, and even YouTube. And finally, reach out to any event sponsors to say thank you.

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Virtual Create Registration Platform 96

Care2

FEBRUARY 14, 2015

I can''t begin to tell you know how many nonprofits I talk to these days who are just interested in vanity metrics - gaining followers and FB Likes rather than focusing their social media on building relationships with the closest people to you, your community and then the network, followed by the crowd.

Social Media 28

Social Media Media Social Strategy 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2010

Bora Vuth, a young man from Cambodia who is attending college here in US, put his finger on it as he joined 136 other people on Facebook who donated to the Sharing Foundation. When I peeked at my Twitter stream and saw the happy birthday tweets, Facebook wall posts, and blogs, I nearly fell off my chair!

Cambodia 94

Cambodia Rwanda Jordan Sample 94