article thumbnail

Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135
article thumbnail

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

I wasn’t convinced at all that the world needed another blogger. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!

Content 240
article thumbnail

Nonprofit Tech 2.0 Celebrates Its One-Year Anniversary!

Nonprofit Tech for Good

At the time I was a skeptical blogger. Five Simple Ways Nonprofits Can Measue Social Media ROI. A Special Thanks :: To everyone of you who have ever RT’d my content, posted a comment, or taken my webinars (I have almost paid off those student loans!). One year ago today Nonprofit Tech 2.0 published its first blog post.

Celebrate 235
article thumbnail

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News. Nonprofit Tech 2.0

Content 263
article thumbnail

Great reads from around the web on March 2nd

Amy Sample Ward

You can join the conversations in the comments, or click through to the original posts to find what others are saying. John was reaching out to bloggers, asking us if we would write about the launch of the fourth annual CTK Foundation Heart and Soul Grant Award to nonprofit organizations. Accidentally, of course.

Web 123
article thumbnail

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News. Allow Guest Bloggers to Post Commentary and Share Their Expertise. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits.

Content 240