EveryAction

MAY 30, 2023

Mobile messaging is a growing channel for nonprofit communications— M+R’s Benchmarks for the year 2022 found that nonprofits sent an average of 21 text messages per subscriber per year, which was a 28% increase in volume from 2021. Petitions Looking for an easy way to get people in the door for advocacy work?

Virtual 163

Virtual Advocacy Channel Mobile 163

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Easily shareable on social media —this empowers supporters to spread your message even further with just a few clicks.

Advocacy 222

Advocacy Action Support Help 222

Neon CRM

NOVEMBER 17, 2023

Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face. Here are some concrete ways to get them to stick around.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning API 95

Nonprofit Tech for Good

DECEMBER 8, 2021

They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page.

Trend 309

Trend Digital Marketing Fundraising 309

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Management attitudes.

Social Media 106

Social Media Arts Social Media 106

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). However, when it comes to analyzing the impact of their videos, 76% of the respondents either don’t know how it’s measured or they only track it anecdotally.

Benchmark 120

Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

NTEN

OCTOBER 24, 2011

By Andrea Berry, Idealware Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. Now apply that to social media. Social media remains largely uncharted territory. First Step: Setting Goals Is social media working for your organization?

Social Media 88

Social Media Measure Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys!

Social Media 95

Social Media Analytics Tools Media 95

Nonprofit Tech for Good

NOVEMBER 7, 2019

Nonprofits quickly receive the data insights they need to track and measure success through the new Report Center. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

Charity 216

Charity United States New Zealand Canada 216

sgEngage

JANUARY 16, 2024

Think creatively here, beyond your social media and real-life friends. Enrich your storytelling with inspiring, high-quality images anywhere you connect with donors: your website, social media posts, emails, donation forms, and text campaigns. Hit them up. You know your supporters best and which outlets they use the most.

Effective 78

Effective Tips Fundraising Blackbaud 78

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. 25% said social media and 17% said it was an organization’s website that most inspires them to give. 2) 37% regularly delete unengaged email subscribers.

email 333

email Marketing Data Digital 333

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Connection Cafe

MAY 16, 2019

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against?

Social Media 21

Social Media Podcast Media Instructional Design 21

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The new feature helps users prevent senders from knowing when they open an email.” on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

By letting each volunteer create an individual donation page, they can easily post it on social media and ask their friends and families for support. Campaigns like this are extremely successful for some organizations, especially ones who have a strong social media presence. Click here for a free template.

Donor 106

Donor Online Fundraising Social Media 106

EveryAction

JANUARY 11, 2023

Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns. These volunteers are mostly your lowest level advocates who might help you fill up a lawmaker’s inbox or gain some attention on social media during critical parts of your campaign.

Advocacy 198

Advocacy Volunteer Analysis Action 198

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. We’ll use sharing a story in social media posts as our example. With measuring the success of story content against non-story content, we have to have performance benchmarks.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Why the number 52? Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. 2020 Social Media Size Guide ). Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

Practice 341

Practice Online Fundraising Nonprofit 341

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Panelists: Wendy Harmon: social media manager, philosophy is to use social media to execute mission. industry benchmarks. Can’t wait! Analytics tools.

Social Media 102

Social Media Map Strategy Media 102

sgEngage

DECEMBER 27, 2021

Social Fundraising vs Peer-to-Peer Fundraising . Social fundraising enables nonprofits and private individuals alike to generate support for their cause utilizing tools within a social media platform to target their users.

Platform 98

Platform Facebook Tips Social Media 98

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Social media, on the other hand, lags behind with an average ROI of 94%. In contrast, social media algorithms will always limit your organic reach. It’s time to shift gears and give email the attention it truly deserves.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. What I'd like to see is a social network analysis of active fans and their relationships with others.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 90

Software Free Tools Adobe 90

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. Through Journity we track engagement scores that show exactly how engaged users are with your content.

Metrics 303

Metrics Digital Marketing Retention 303

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Forum One

DECEMBER 22, 2022

UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities.

Time 71

Time Metrics Analytics Adopt 71