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2023 Website Statistics for Nonprofits

Nonprofit Tech for Good

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

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Quick bites: 2021 End-of-Year Fundraising

M+R

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Hello, SEARCH! Related Links: Come join Benchmarks 2022!

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Hot Takes: Giving Tuesday 2023

M+R

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever. Giving was up… mostly. Cyber Tuesday?

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Why omni-channel fundraising works at year-end

EveryAction

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

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7 signs of a successful enterprise association

Nimble AMS

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. With Paid Search, by pausing your campaigns, you lose out on share of voice—so you’re allowing competitors to dominate the Search Engine Results Page.

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