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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. What do those stats tell us? Making link copy compelling will have immediate effects on click through rates. What tips do you have?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

That said, here are 5 tips to help ensure your participants are as successful as possible. Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Utilize naming opportunities to recognize above described benchmarks.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Examples and practical tips to live by. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences.

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Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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Best Tips to Rock your Online Presence

Care2

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Review procedures for rapid response and crisis management with key leadership.

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