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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Only 3% of charities rate their board and executive leadership as being digitally savvy. of all revenue raised in 2016.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

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10 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

Source: Benchmarks. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good. Source: Charitable Giving Report.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. What do those stats tell us? Making link copy compelling will have immediate effects on click through rates. People often skim email.

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Infographic: 2012 Nonprofit Benchmarks

Care2

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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