NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up.

Benchmark 50

Benchmark Convio Trend Statistics 50

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Neon One ] Nonprofits have an average open rate of 28.59% and an average click rate of 3.29%.

Statistics 225

Statistics email Marketing Benchmark 225

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. As the statistics above show, it’s best to keep your donor relationships thriving through proactive, digital means. Repeat donors are statistically more likely to increase their contributions if asked.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates. Engagement is crucial.

Social Media 183

Social Media Marketing Media Social 183

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Email open rates declined 1% while a past study found a 3% decrease between 2006 and 2007. Email lists are continuing to grow, though the rate of growth was 17% in 2008.

Benchmark 28

Benchmark Studies Case Study Rate 28

Qgiv

JULY 12, 2021

Having said that, we’ve taken a look at some fundraising statistics that we think are very interesting and deserve to be brought to your attention. General Fundraising Statistics. Online Donation Statistics. Social Media Fundraising Statistics. Mobile Fundraising Statistics. Email Fundraising Statistics.

Statistics 116

Statistics Raise Fundraising Social Media 116

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% This graph shows the cumulative value of a donor acquired in FY18 Once you have completed a donor acquisition campaign, you will use that cost to acquire as a benchmark metric that you will optimize to get the most donors for the least cost in subsequent campaigns.

Mail 52

Mail Donor Strategy Files 52

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The study used both opt-outs and “unlikes&# to calculate churn rates.

Facebook 76

Facebook Metrics Ratio Rate 76

Bloomerang

AUGUST 21, 2023

sure also to include the overhead rate of staffing and running your nonprofit. Many institutional funders will, in their applications, cap your allowable overhead rate, usually around 10%, even when your actual costs are higher! But when setting your total fundraising goal, you can include the actual overhead rate.

Action 73

Action Report Practice Fundraising 73

NetWits

NOVEMBER 11, 2010

As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Am I thinking about email and emarketing correctly? What am I missing?

email 212

email Profit Registration Review 212

Care2

MAY 24, 2011

Despite the many variables that factor into figuring how much website traffic “is normal&# for your organization, I’m always excited to check out the latest studies that highlight these types of benchmarks. Note, a bounce rate over 50% may indicate a lack of engaging, relevant website content.

Websites 73

Websites Generation Benchmark Statistics 73

Care2

MAY 16, 2011

Test these different channels and see what your response rates look like. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different.

Websites 66

Websites Rate Test Benchmark 66

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beneblog: Technology Meets Society

MARCH 1, 2012

Now that the Bureau of Labor Statistics reports regularly on the employment situation for people with disabilities, there is strong evidence that it has gotten disproportionately worse for workers with disabilities since 2009. The ADA and the special education laws have produced the best-educated population of people with disabilities in U.S.

Hosting 140

Hosting San Francisco Law Education 140

NetWits

NOVEMBER 14, 2010

I’ve just completed a quick review of this, and I believe there are some interesting statistics that can help give us a picture of what online priorities Asia-Pacific organisations have. 43% rated their website as very effective in meeting their strategic internet goals. Picture of feedback form. 69% use email to drive donations.

Asia 109

Asia Activities Active Activism 109

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

sgEngage

APRIL 12, 2011

2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN. Get the latest data on email open rates, social media usage, email churn, and more. Based on 2006 data, the chart features the 10 major sources of revenue for U.S.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Tech Soup

SEPTEMBER 11, 2013

Before the advent of simple survey software, which leveled the playing field, surveys were run by businesses and organizations large enough to have a statistical department or a partnership with a university. Mostly, though, it’s all about the benchmarks. All those individual responses were tough to crunch in the “old days.”

Survey 52

Survey Voice Benchmark Comparison 52

NTEN

SEPTEMBER 10, 2009

There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs. . We're all about to become data analysts, turning those statistics into intelligence. Tags: benchmarks dashboards NPTech NTEN ontc statistics tracking.

Stats 36

Stats Web Statistics Phase 36

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. You'll want to understand the progression of open rates through your series. Craft a Series of Email Messages.

email 36

email Support Online Template 36

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Connection Cafe

MAY 20, 2015

Statistical data help us understand how our programs are performing and highlight opportunities for improvement. Individual participant and team captain retention rates. Compare your performance to industry benchmarks. Their top line revenue growth over the past 3 years far exceeds the industry average growth rates.

Benchmark 20

Benchmark eBook Registration Indiana 20

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy.

Technique 44

Technique Analytics Google Test 44

NTEN

SEPTEMBER 9, 2010

With more than half of 2010 now over, it might be helpful to review some updated statistics. . A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

MARCH 30, 2012

Lastly, the US is embarrassingly higher than Canada on virtually every crime statistic, except for one: More people say they’ve been robbed in Canada than in the US (per capita), so you might want to keep your hand on your wallet. Be on the lookout for the Convio 2012 Benchmark Study (coming soon!)

San Francisco 49

San Francisco NTC Canada Stats 49

Connection Cafe

NOVEMBER 26, 2018

Among those employees that had been with an organization for less than five years, the turnover rate was 70%. Though some of these statistics might seem alarming, organizations need not fear. Emphasize benchmarking within each job description. At the same time, 40% of all organizations reported problems with retention.

Team 27

Team Data Retention Nonprofit 27

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. Out of all the statistics in this report, this one struck me the most. Over the past couple of years open rates and action rates have floundered, leading to an audience that is disengaged and uninformed.

Report 20

Report Donor Demographics Statistics 20

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NTEN

MAY 17, 2012

In the recently released Nonprofit Network Social Network Survey , we see that when it comes to social media, smaller nonprofits are keeping pace with their larger counterparts, adopting and using social media at similar rates. It helps, of course, that Twitter, Facebook, and Pinterest are all free to use.

Social Media 90

Social Media Media Organization Social 90

TechImpact

NOVEMBER 6, 2014

Here are a few of the most eye-popping statistics from the 2015 Nonprofit Content Marketing Report. Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Sixty-one percent of nonprofit marketers use content marketing.

Benchmark 119

Benchmark Content Marketing Report 119

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. You've probably already heard statistics like these floating around at various conferences and presentations. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36