AFP Blog

SEPTEMBER 4, 2012

How does your org measure up to others? Research Benchmark Tool : NTEN's Nonprofit Technology Benchmarking Tool is based on our annual research on technology staffing and spending, and it provides you with dynamic reports, customized to your organizational staffing and budget levels.

Org 24

Org Benchmark Measure Research 24

NTEN

AUGUST 13, 2012

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. In the meantime, we'd love to hear about where you think your org falls in this Tech Adoption spectrum -- let us know in the comments below!

Adopt 81

Adopt Benchmark Tech Technology 81

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363

Connection Cafe

MAY 10, 2017

The 2017 M&R Nonprofit Benchmark Study found that for every 1000 email subscribers, organizations can expect to have 39 Instagram followers, and that orgs experienced on average a 101% Instagram follower growth in 2016. You can collect a list of hashtags that other like-minded orgs and influencers are using.

Org 43

Org Influence Nonprofit Facebook 43

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). People spend 2.5

Mobile 96

Mobile Build Benchmark Rate 96

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. What are you struggling with?

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Connection Cafe

OCTOBER 23, 2015

All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. billion dollars raised, it’s the biggest, baddest benchmark out there. Many orgs are seeing positive growth in email conversion rates. In a word – size.

Benchmark 20

Benchmark Report Online Hints 20

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study.

Convio 51

Convio Benchmark Studies Haiti 51

CauseVox

JULY 11, 2022

If participants hit the minimum, they received a benchmark prize but if they raised more, they could win bigger prizes. The hard part is the initial ask but once sponsors have developed a relationship with your org, it’s a lot easier to ask if they’d be interested in sponsoring your event again.

Tips 72

Tips Fundraising Sponsor Org 72

Connection Cafe

APRIL 21, 2014

Blackbaud’s Benchmarking study on Peer to Peer Fundraising Events notes that returning participants raise two or three times more than first time participants. When you reward someone, thank them and show them the impact of their efforts they are more likely to return next year.

Arts 37

Arts Story Org Personal 37

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

FEBRUARY 7, 2014

Large organizations fared better from overall giving while small orgs benefitted the most from online giving. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends' Even more impressive than overall giving is the 13.5% increase in online giving. Online giving accounted for 6.4% of all charitable giving in 2013.

Report 77

Report Online Donation Giving 77

CauseVox

APRIL 22, 2022

They’re also great if your org wants to reach new audiences and build deeper connections with existing supporters. For the Jane-A-Thon, Invest in Kids had benchmark prizes for fundraisers who hit their minimum fundraising goal. Best Practice #3: Introduce Incentives And Prizes.

Practice 70

Practice Fundraising Registration Sponsor 70

CauseVox

JUNE 7, 2022

For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail. Usually, $10,000 is a common benchmark (but splitting that into two payments of $5,000 over two years could still be considered a major gift.).

Money 64

Money Donor Tips Technique 64

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

Some reflections from colleagues who have snagged an invite: Wendy Harman, Red Cross: “I have a pretty organic approach to this stuff and just try to make the stakeholders and potential stakeholders happy by providing the same value and utility the org offers in the real world marketplace. What goals to set?

Google 95

Google Skype Org Stream 95

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Last month we released our seventh annual report on nonprofit investment and practices regarding technology.

Ratio 85

Ratio Report Technology Roles 85

Tech Soup

SEPTEMBER 14, 2011

Cloud Benchmarks: What Are Your Peers Up To? New Collaboration and Connection Tools in Office 2010 Your Org Will Dig. Content Curation Across Teams & Organizations. Mapping and Data Visualizations for Nonprofits. Cloud Computing: Why You Should Care. Tips and Tools for Technology Planning. Basics of Building Your Email List.

San Francisco 67

San Francisco Conference Technology Proposal 67

Connection Cafe

SEPTEMBER 6, 2017

Once you understand what actions you want to drive on the day, set milestones and benchmarks for success. How to Start Your Own Fundraiser for [org]. Why do you love [insert org]? Celebrate generosity with [insert org]. What channels will you use to engage your donors? Will there be matching gifts? Determine your KPIs.

Campaign 48

Campaign Create Giving Org 48

NTEN

JUNE 21, 2011

Small orgs devoted the largest portion of their overall budget, at 7.1 Here’s what we learned: The median budget for IT expenditures for all survey respondents was about $56,000. The average budget for all IT expenditures was about $431,000. On average, organizations devoted 2.7 percent of their budget to IT. Where is the money going?

Survey 72

Survey Org Nonprofit ROI 72

Bloomerang

DECEMBER 19, 2023

Best Free Nonprofit Software for Marketing Nonprofits use all types of platforms to spread their messages—according to the 2023 M+R Benchmarks report , nonprofits sent an average of 60 email messages per subscriber in 2022. Fees or limitations: The Workspace personal plan is free, with a limit of 15 GB per user.

Software 84

Software Free Tools Adobe 84

Get Fully Funded

OCTOBER 31, 2022

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. But, if you’re like most people, you haven’t looked at your website in a while. That’s a problem.

Websites 89

Websites Giving Donation Nonprofit 89

Saleforce Nonprofit

SEPTEMBER 28, 2021

However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success. population is more racially and ethnically diverse now than ever before, creating greater opportunity for nonprofits that can authentically engage more communities in their work.

Strategy 111

Strategy Fundraising Reflection Org 111

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. How do you involve the org? Have you seen examples of your org changing? Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. what things need to be measured. obama reach vs local reach. success stories.

Social Media 102

Social Media Map Strategy Media 102

CauseVox

OCTOBER 11, 2021

While we know that not all orgs have this same brand awareness, we believe that less can be more, that simple can be best. Many orgs create a mix of what is called “soft” and “hard” asks, balancing storytelling with urgency and straightforward requests. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates.

Guide 73

Guide Giving Campaign Social Media 73

NTEN

OCTOBER 6, 2011

I want to share the basics that your org should think about. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. They don't understand that advancing the reach of a powerful story through ads isn't as difficult or expensive as they think. What do paid ads really do?

Storytelling 73

Storytelling Yahoo Story Google 73

Connection Cafe

OCTOBER 6, 2014

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! Alone, these benchmarks are just numbers—where we use them is what’s most important. The question is how you will use these benchmarks to plan and strategize for 2015?

Benchmark 45

Benchmark Measure Report Org 45

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thanks for sharing your 10 Best.

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2007

More on the GetActive and Convio Merger Jason has a post commenting on the recent release of a benchmarks study from Convio observing that findings like "Email addresses are valuable" won't surprise many people, although he notes there are few worthwhile nuggets. Michael Hoffman from See3 is worried. 20 practices.

Summary 50

Summary Conversation Wiki California 50

Cloud 4 Good

JULY 22, 2021

The overall goal will always be to exceed the average benchmarks for website visitor conversion rates and leverage the benefits of your organization or institution’s mission by connecting with more contacts that visit and interact with your website. Blog: Exploring the Future of Hospital Foundation Technology with Salesforce.

Rate 122

Rate Conversation Websites Track 122

Care2

SEPTEMBER 25, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 3 Comments | by Share Article in Misc.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 3 Comments | by Share Article in Misc.

Social Media 28

Social Media Online Fundraising Advocacy 28

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Donors? (“Gee, I don’t think I’ll donate to that org unless they’ve got at least 5 million web hits a year.&# ) Never happen. We got twice as many visitors this month as (insert-competitive-org-name-here)!&# ) The people who care about an organization’s web site statistics are the people in that organization.

Stats 100

Stats Web Statistics NTEN 100

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

Neon CRM

JUNE 2, 2023

Did you know that the average email open rate for nonprofits is 28.59%, and that the open rate for orgs with smaller email lists is actually higher than the open rate for orgs with large ones? Want to learn more about the nonprofit email benchmarks that your organization should be using to measure success?

Metrics 52

Metrics Rate Nonprofit Social Media 52

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34