Nonprofit Tech for Good
APRIL 15, 2020
per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.
NTEN
MARCH 19, 2011
A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. The first being: unsub rate > list growth rate = nobody to message.
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Whole Whale
NOVEMBER 10, 2021
You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).
Care2
FEBRUARY 7, 2014
The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Large organizations fared better from overall giving while small orgs benefitted the most from online giving. This just in! increase in online giving.
Connection Cafe
OCTOBER 1, 2013
It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. So what data was discussed?
M+R
JULY 27, 2023
That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Email fundraising response rate went up 11% for the test group. Now, we did hypothesize that the test group would give at higher rates. Well, in the last few years, email metrics did start to decline.
Connection Cafe
OCTOBER 23, 2015
Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. Ok, I admit it— I’m a data dork.
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