NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. However, when it comes to online or digital donations, many people take a one-size-fits-all approach.

Metrics 310

Metrics Digital Marketing Retention 310

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Online revenue growth has plateaued. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018.

Benchmark 81

Benchmark Digital Report Learning 81

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. However, this only holds true when the online donor has been converted to offline giving. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. <<

New Zealand 216

New Zealand United Kingdom Program Belgium 216

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Neon CRM

NOVEMBER 17, 2023

Ultimately, the goal of a membership engagement strategy is to improve member retention. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Here are some concrete ways to get them to stick around.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

AUGUST 16, 2021

Mastering online user experience and messaging. One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Mastering relevant content marketing.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022!

Research 69

Research Trend Help Benchmark 69

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Nonprofit Tech for Good

FEBRUARY 12, 2021

Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. But for the nonprofit, those nickels and dimes add up. Conclusion.

Effective 278

Effective Fundraising Nonprofit Channel 278

sgEngage

MARCH 22, 2024

Particularly for peer-to-peer (P2P) fundraising, mobile capabilities have become crucial in meeting donors where they are, providing a simple, fun donor experience that results in higher turnout, increased revenue, and better year-over-year retention of event participants, donors, and P2P fundraisers. How do you pick the right event?

Track 93

Track Activities Active Activism 93

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. And, these organizations aren’t beginners.

Benchmark 20

Benchmark Online Analytics Beginner 20

Care2

MAY 11, 2023

Topics include: - Digital fundraising performance by channel - Employee hiring and retention - Payment processors and online marketing tools - Acquisition and advertising benchmarks Can't make the webinar on May 23rd? We’ll share insights and answer questions about this year’s findings.

Digital 36

Digital Report Benchmark Retention 36

AFP Blog

MARCH 26, 2014

Using Online Community to Increase Member Retention : Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. To me, it’s just a given–retention is about keeping members engaged with both the association and other members.

Retention 22

Retention Community Online ROI 22

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Organizations that moved to online and text campaigns via social networks seemed to fare especially well. Post by Annabel Maw.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. So what data was discussed?

Benchmark 35

Benchmark Data Washington Arts 35

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. Email messaging resulted in 19% of all online revenue in 2020 (up from 14% in 2019). It is difficult to report fundraising success and donor retention to staff and board. Crowdfunding is when a nonprofit creates an online fundraising campaign to fund a specific project or program. The Metaverse.

Trend 316

Trend Digital Marketing Fundraising 316

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Hands on Fundraising

JUNE 29, 2021

M+R Benchmarks report a 32% increase in online giving in 2020. The Fundraising Effectiveness Project reports a 10.6% increase in giving compared to 2019. Organizations who were ready – or able to get ready, fast – were successful in the midst of the Covid pandemic. And that’s fantastic news!

Donor 88

Donor Benchmark Press Report 88

NTEN

SEPTEMBER 9, 2010

Online Giving Remains Positive. But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Through June 2010, online giving was up 11.7% Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

sgEngage

JUNE 25, 2021

executive associate dean for academic programs at the Lilly Family School of Philanthropy stated, “There also may have been a digital divide in 2020 between nonprofit organizations that were able to pivot their fundraising and services to online and those that were more severely limited by the effects of the pandemic.” Rooney, Ph.D.

Digital 64

Digital Donation Blackbaud Charity 64

Qgiv

SEPTEMBER 2, 2022

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Rounding up at a physical store is most popular, followed by online methods. Follow the Leaders. References.

Strategy 52

Strategy Marketing Giving Ukraine 52

Qgiv

OCTOBER 3, 2023

Best time of day for giving Donations skyrocket on both major “end-of-year” giving days, but there are certain times of each day that are best to schedule your donation appeals around because more people are giving online. Three percent of all online donations in 2022 were attributed to Giving Tuesday 2022, earning $3.1

Trend 52

Trend Giving Social Media Gift 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Online fundraising.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. That’s fifty-two “moves” each year.

Action 75

Action Report Practice Fundraising 75

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion in online donations, 18 million transactions and 7.6 Among the interesting findings: Online giving was up 8.07% from July 2013-June 2014 (compared to the previous year). 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Features: You’ll likely need to invest in other software solutions to send emails, collect online donations, etc.,

Software 87

Software Free Tools Adobe 87

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

Mobile 57

Mobile Guide Giving Fundraising 57

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

Metrics 42

Metrics Benchmark Fundraising Stats 42