Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

OCTOBER 3, 2023

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! billion for nonprofits alone.

Trend 52

Trend Giving Social Media Gift 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Online revenue growth has plateaued. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018.

Benchmark 81

Benchmark Digital Report Learning 81

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move.

Action 75

Action Report Practice Fundraising 75

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

NTEN

SEPTEMBER 9, 2010

Online Giving Remains Positive. But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Through June 2010, online giving was up 11.7% Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Tracking new giving trends. Rounding up at a physical store is most popular, followed by online methods. Follow the Leaders. References.

Strategy 52

Strategy Marketing Giving Ukraine 52

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. So what data was discussed?

Benchmark 35

Benchmark Data Washington Arts 35

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Online fundraising.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion in online donations, 18 million transactions and 7.6 Among the interesting findings: Online giving was up 8.07% from July 2013-June 2014 (compared to the previous year). 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Features: You’ll likely need to invest in other software solutions to send emails, collect online donations, etc.,

Software 88

Software Free Tools Adobe 88

Connection Cafe

MAY 13, 2019

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. . less than the first-year donor retention rate), something is not working.

Report 21

Report Strategy Giving Analysis 21

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Their online store and the opportunity to contribute to the cause remain open until the end of the year.

Giving 59

Giving Tips Press Netherlands 59

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. Online Gift Average : The average online gift increased in every event type ranging from 2 – 6%.

Measure 40

Measure Fundraising Benchmark Stats 40

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

Statistics 216

Statistics email Marketing Benchmark 216

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. It points to some great momentum in online giving. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Is it trending in any direction?

Attention 36

Attention Metrics Online Fundraising 36

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Trend Advocacy Online 34

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Online Money 31

Care2

AUGUST 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

New York 28

New York Social Media Conference Advocacy 28

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. A growing trend is to use a service, such as Linktree , which allows you to create a link in bio landing page that features multiple links.

Practice 363

Practice Nonprofit Avatar Social Media 363

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! With an eye towards retention, organizations are doubling down on mission messaging to ensure participants understand the positive outcomes their fundraising dollars are making possible. It’s a P2P staffer’s guilty pleasure.

Data 20

Data Studies Raise Stats 20

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. And by building stronger relationships with donors, you will increase donor retention and loyalty, creating a stable foundation for your mission to continue. Sound good?

Donor 52

Donor Management Guide Retention 52

Qgiv

JULY 12, 2021

Online Donation Statistics. Online Donation Statistics. Online gifts made up roughly 13% of online gifts in 2020, up from 8.7% Here’s a handy infographic to help you make a case for online giving. Online donations made up 14.1% Online giving grew 21 percent in 2020. . 36% are on LinkedIn.

Statistics 116

Statistics Raise Fundraising Social Media 116

Allegiance Group

DECEMBER 19, 2023

Pre-conference Deep Dives will be held April 5-6 and feature a variety of topics, from Donor Retention Workshops to the Future of Fundraising Events. Join more than 40 nonprofit organizations and over 70 MLG professionals in sessions featuring overall trends, insights, and analysis. Want more time? You can attend one or both days.

Conference 52

Conference Las Vegas Fort Worth San Diego 52

Connection Cafe

APRIL 21, 2020

If your organization is considering hosting an online auction (or is making adjustments to a previously-planned auction), we’ve got you covered with these strategies. Plus, with our increasing reliance on the internet and smartphones, auction software has itself shifted to provide full mobile and online support, as well.

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 More than half of online givers are 55 years or older.

Offline 35

Offline Donor Online Retention 35

Bloomerang

JULY 19, 2021

I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering online user experience and messaging. This year, in particular, this is an important question. .

Digital 97

Digital Marketing Fundraising Strategy 97

sgEngage

MARCH 7, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Key Trends in Nonprofit Peer-to-Peer Fundraising Posted by Steve MacLaughlin on March 7th, 2011 Blackbaud has released two new groundbreaking research studies that reveal insights about peer-to-peer event fundraising.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Online Donors Need to be Moved Offline. Online Donors are Worth More.

Online 234

Online Fundraising Offline Mail 234

Connection Cafe

APRIL 19, 2019

This is the Sustainer Summit, after all, a group of sophisticated nonprofits committed to growing and strengthening their sustaining donor programs and nothing has been proven to improve retention better than that. Trends for International Relief and Public Broadcasting are mixed but trending upward since FY2014.

Trend 30

Trend Giving Retention Rate 30