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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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M+R Benchmarks 2023 Finds Online Giving Stalled, Despite Growth in Monthly Giving

NonProfit PRO

Shortly after the nonprofit sector learned that both overall donors and donor dollars had declined, M+R confirmed the downward trends with M+R Benchmarks 2023, noting a 4% median decline in year-over-year online revenue for nonprofits.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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The M&R Benchmarks 2022 Are Here: Monthly Giving Up by 24%

NonProfit PRO

One of my favorite statistics were just published: the M+R Benchmarks 2022. Not surprisingly, in the second year of the pandemic with still few in-person events, online giving grew, although not by as much as you’d expect.

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The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

sgEngage

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. Increases in online one-time giving. Growth in first-time online donors. Lessons learned from 2020.

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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! Email generated 14% of all online revenue. The 2023 M+R Benchmarks Study is served!

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