Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics.

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Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. In-depth fundraising metrics to benchmark your participants against. More than 9.4 Cycling/Spinning events.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Here’s the list of panels.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. It uses metrics to measure your results and help you improve your strategy over time.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

Financial goals – the specific dollar amount, new dollars raised, or number of donors – are best developed by doing some benchmarking of similar community-wide or state-wide campaigns or other similar communities. If this is your first Giving Day, keep it simple and pick the right metric. (See How much staff time is involved?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Athletes for a Cure ( read about their social media strategy ). According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. See a sample of what the stats look like here. Social Media Strategy: 12for12k Challenge with Danny Brown.

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Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

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NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

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CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. When coming up with a story for your campaign, consider what kinds of stories connect with your community the best and see what kinds of stories have worked best on social media.

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Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As for #1, as always, think hard about your metrics.

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Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Respond to people who engage with you on social media channels.

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Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

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Connection Cafe

AUGUST 9, 2013

Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. It depends on what your goals are.

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Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We took a sampling from all of the Causes to get a sense of what the potential is.

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Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We took a sampling from all of the Causes to get a sense of what the potential is.

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NTEN

SEPTEMBER 24, 2009

" They probably said the same thing about Facebook, Twitter, and other social media tools. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Start by checking a sample of your own data. Here's your official wake-up call. Giving USA estimates that $307.65

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. It depends on what your goals are.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Have you benchmarked this data against other similar types of nonprofits?

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sgEngage

MAY 17, 2021

CASE has contributed to the dialog through a number of resources available to our members from our recent Currents cover story, “ Reckoning with the Past ,” to our extensive library collections of subject guides and samples related to renaming, how to talk about race, and other critical topics. The full picture is what is most helpful.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

The key to success in social media is to leave room for reflection at the end of a project. You need metrics or measure against goals, but you also need harvest those insights. I do this with every social media activity as well as whenever I teach. Final Slides PoST View more presentations from Beth Kanter.

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Bloomerang

NOVEMBER 13, 2021

We need to know what metrics we need to be tracking. So a couple samples here this is from Charity Water. Sample metrics. Hopefully, that helps a little bit. So, if you don’t have the exact data, you look at the data of the program itself and those who are implementing it. And that stands for different things.

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Connection Cafe

APRIL 21, 2020

Monitoring your metrics is a best practice anytime, but it’s particularly important during periods of crisis fundraising. This will help you pinpoint and benchmark your current retention rates by fundraising stream, and average donation information. Leverage social media promotion. Review your historical data.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools.

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Connection Cafe

DECEMBER 22, 2013

Now that’s social engagement #SFBatkid and it’s evidence to the power of social media. Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. And we talked. You want results?

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